Advances in technology have made way for the development of mobile apps for e-commerce. Many people are now using their mobile devices to check and buy products online. This mobile accessibility has been a boon for a lot of online shoppers and e-commerce businesses.
If you’re into e-commerce, having a mobile app is one of the keys to your success. It’s because a mobile application can drive more sales than a mobile web. However, it’s not enough to simply launch a mobile app. You should make sure that it has the essential features that can enhance customer experience, increase conversions, and boost sales.
Here are the must-have features for your e-commerce business’s mobile app.
Social Media Integration
Social media networks hold a major influence on the purchasing decisions of online shoppers. So, if your business has social media pages, it’s a smart approach to integrate them with your mobile e-commerce app.
Social media integration is crucial because there are shoppers who may not have followed you on social media. There are also people who have followed your social pages but aren’t opening your app daily.
So, make sure to add your Youtube, Instagram, Facebook, or Twitter feeds to your mobile commerce app. Even when they aren’t looking or buying stuff on your app, your social media will serve as a platform to engage with your customers and potential customers.
When you want to add content to your app, social media integration can also save you time and effort. For instance, installing a Youtube plugin allows you to upload content on Youtube, and then it will appear automatically on the app.
One user advantage of a mobile e-commerce app is that shoppers can log in and purchase using their customer profiles. On the part of the business owner, the benefit is that it can provide insights into the consumer’s information and product biases. Based on these insights, you can provide product recommendations to your customers.
Communication with your customers is crucial for your e-commerce business. Enabling push notifications on your mobile app can be a big help to let your app users know about promos, discounts, latest news, and product updates.
Many shoppers who use mobile commerce apps consider push notifications useful. That’s why you should use this feature to send updates to your customers about your business.
Fifty-three percent of online shoppers don’t have a problem sharing their locations with mobile apps. If you have a mobile commerce app, you should use location tracking because it can bring several benefits to your business. For instance, you can send push notifications relevant to your customers’ locations if your app has a location tracker.
You can also use a location tracking feature to enable your app users to find your nearest physical retail store. And, of course, you can easily deliver your products if you know the location of a particular customer. Indeed, this feature is one of the essential features of a mobile e-commerce application.
Customer Loyalty Program
You should have a customer loyalty program in your e-commerce business, and there’s no better way to facilitate it than in your mobile app. Using the app, your customers can track their loyalty status more conveniently.
With a customer loyalty program, you can reward your customers based on the frequency of their purchases and total spending. In return, you can retain your old customers and attract new ones.
Advanced Product Search
You should use an advanced product search system in your mobile commerce application so that customers can easily search for products that they want to buy. It’s an excellent thing for your business when your app users are provided with relevant results after they enter a keyword on the app’s search bar.
Having this functionality can boost conversion rates and drive sales. Big names in the e-commerce industry, such as Target and Amazon use an advanced product search feature, which is one of the factors that make their businesses successful.
On a side note, when you’re searching for a product using mobile data, make sure that you have an internet connection by recharging your mobile credits using Telcel reload.
Detailed Product Descriptions
Product descriptions are important for consumers to get the necessary information and minimize the risks of rash buying decisions, customer dissatisfaction, and product returns. You should describe the product according to its type, color, weight, size, and material.
A shopping cart is an essential feature in mobile commerce apps. In this way, customers can add items to the cart, check them out, or return them if they change their minds. This functionality creates a better online shopping experience for your customers.
Versatile and Secure Payment Options
Your e-commerce mobile app should have various payment methods that customers can choose from when paying for items they purchase. Shoppers want an easy and secure payment process.
Payment gateways such as debit cards, credit cards, and online money transfer should be a standard in your app. It’s also essential to include mobile wallets, such as PayPal, Amazon Pay, Samsung Pay, Apple Pay, etc.
Google Analytics is a crucial feature of your mobile because it tells you how your app is faring in terms of getting consumer insights, improving customer experience, increasing sales, etc.
For example, with Google Analytics, you can pinpoint the product preferences of your customers and their purchasing behavior. Then, you can act based on these insights to the advantage of your business.
Now you know the various features that are essential to an e-commerce mobile application. Remember that adding necessary functionalities to your app is a big factor in the success of your e-commerce business. Take note of the essential e-commerce mobile app features on this list for that purpose.