Of course, you want Internet users to easily find the products or services that your website offers, for this it has to be in the top of the search engines. The whole process of SEO optimization is aimed at increasing the position of the site in the main search engine rankings, and increasing the overall links between your site, search engines and other resources.
Let’s imagine that you need to choose a chocolate bar and, of course, want to choose the most delicious and best. All would be nothing, but there is one problem – all the chocolates are so far away that you can not see any description, no wrapper, no name. And how to choose? Here it becomes clear that whatever choice is made, it will be unconscious and accidental. And what you get as a result, can both upset and please, so it’s more like an illusion of choice.
And now imagine a similar situation, just make some adjustments. Among this set of chocolates, for example, a dozen of them will be much closer than others, so you can see their wrapper and even the name. This way everyone makes a choice according to their preferences. However, all the rest of the chocolates remain intact, because no one wants to try the unknown, when there is a choice among the favorite and famous chocolates. In general, such a simple allegory completely describes some principles of SEO optimization. An Internet user, who enters the query, has to make the choice and SEO-specialists who optimize the site for search engines have to make the site accessible, visible and popular.
Internal optimization. All search engines have their own site ranking methods, and no one really knows the exact principles. Well, of course, except for the search engines themselves, where this information is stored under the label “top secret”. And yet there are some unspoken principles of site ranking and this should be followed by every SEO marketing specialist. If you do not follow these principles, you will hardly reap the benefits from SEO.
One of the main concepts every site owner should know is that every search engine tries to reach the most relevant sites in the first place. This means that the site must meet the queries of the search engine user. For example, if a user asks to “rent a car in New York”, then the sites in the first place should really rent cars in New York. Thus, it is incredibly important to optimize the site with keywords and phrases.
External SEO checklist for new websites also includes link building, when you place the links to your website on other resources. You have to be careful here because there is a risk of getting punished by search engines if you do bad-quality link building. Here you should work on finding authoritative resources and internet journals, pitch journalists, cooperate with influencers, etc.
Competition between sites, especially in the commercial sector, forces search engines to improve ranking algorithms and admit exceptionally high-quality resources to the TOP. That is why it is so important to develop a really good SEO strategy, preferably with the help of specialists in this area.