When it comes to social media, video and audio have become very popular ways to share your message and connect with other users and will continue to trend upward in popularity.
International tech giant Cisco has predicted that video will make up over 80 percent of internet traffic by 2022. That is a four-fold growth from 2017. However, audio has also been predicted to grow as a medium that attracts more users. The major reason for this is that, unlike video, you can multi-task while listening to clips. That means audio content can be consumed by users who are actively doing something else such as driving or cooking.
Attracting attention and increasing your connections is key to the successful monetization of your content via ConnectPal.
Here are some tips to help you think creatively when it comes to using video and audio to share your content.
It is important to keep content short and concise as most users are connecting with a mobile phone and will click out if the video or audio clip is too long. One way to do this is to think of an overarching topic or subject that you want to cover and break it down into smaller, individual clips.
Do a product demo. Many people enjoy watching a video that introduces your product and gives a brief demo of it. Don’t be afraid to have fun with it as humor can make the clip more memorable.
Conduct a video or audio interview of another well-known individual in your industry or area of expertise. Alternatively, you could have someone interview you, which can be a smart opportunity to let your audience know more about you and your expertise.
Audio Q and A. Similar to an interview, allow your followers or other ConnectPal users to send you questions. You can then briefly answer these questions in an audio clip.
Consider conducting a video tour or behind-the-scenes look at your operations or a day-in-the-life and let your users see your expertise in action.
Repurpose you older content by alternating media. For example, if you have a long list of blogs, consider turning them into short audio clips. One of the ways to keep it brief is to just get to the heart of the matter.
Explore popular myths about your industry or area of expertise. This can be a fun and engaging way to connect with your audience.
Get creative with the latest tech tools. Virtual reality is still a new frontier for most people so, why not create a video that makes good use of the technology? Better yet, merge the real world and the virtual world with augmented reality as Pokemon Go did. If you are able to make your content fun more people will be interested in tuning in.
No matter what you do, sharing your ConnectPal content is a fun, simple and easy way to monetize your online network.