Businesses today need a strong digital presence to conquer in the industry. Now the competition is vast and all need to come up with the some really unique, user-friendly strategies to survive in the industry.
Digital transformation is the only ingredient which can make every field of business a better brand. In the generation of the digital storm, every business can be circulated as a digital business and the only crucial point to reach up to the mark is focusing on digital strategy.
It hardly matters the count of followers, maybe you own a million followership on social media and website, but what matters is the customer ship and by what strategy plans you are offering the best service to them. There is nothing possible getting your business to conquer in the industry without digital transformation.
Excellent Growth Hacking with Hacks That Boost Your Digital Marketing (2019)
Digital transformation is majorly driven by several factors such as customer behaviour and demand, external environmental, digital innovations. We offer the Digital Marketing Courses in Andheri have come up with effective hacks of digital marketing which can push your business growth effectively high in 2019.
1. Blockchain & Digital Advertising
Digital advertising is effectively taking a step forward in the current generation. Knowing the fact from the beginning, now people are consistently benefiting from the digital advertising exercise spending a few bucks on a digital platform. Gone are the days when people were dependent on spending a huge amount of money advertising through radio, television, newspaper, and magazines.
Today, the digital platform has won everyone’s hearts on being a transparent player knowing owners how their money is spending and suggesting where to invest the same. Moreover, digital advertising has been ramping their investment in block chain technology in the hopes that it can provide three things: Transparency, efficiencies, and reconciliation in the overall digital supply chain.
2. The Shifting Surface of Auction Dynamics
In the context of auction dynamics, auction rules, pricing structure & platform fees and programmatic. There are two major types of auction which takes place while buying any digital inventory. Firstly, auction closes at the highest bid price, whereas, secondly auction closes at less than the highest bid price.
According to the sources, the digital industry is specifically working on second price auction like Google Ads. The execution of second-price auctions has efficiently allowed advertisers to bid high prices to secure impressions but ultimately pay a much lower price.
3. CPM can be the New Currency
Nowadays, Ad view ability is the major influencer in digital media discussions. Most of the advertisers are bind with the concerns as their ad impressions have been viewed by the humans.
The view ability industry standard is anticipated at 50% and estimated to project it with advance results in the coming future. Moreover, the programmatic ad impressions have view ability of 80 to 90% across the industry, but this might take a bit longer to achieve.
4. Outcome Economy
Now, agencies will take a move from competing through selling products and services, to competing on delivering measurable results for customer/client. The exercise of buying products to buying outcomes would require the minds of digital agencies who have a deeper customer understanding requirements and contexts in which products and services will be used.
5. Dream of Programmatic TV & Radio
The manual process of buying and executing TV & radio can be slow. The challenge lies in synchronizing TV ads with online activity with a programmatic touch. Digital audio has effectively transformed into voice-enabled devices such as Alexa or Google home. Soon in this year, voice-enabled devices became the next big thing & with dynamic creative and personalization in digital audio & TV, it is effective in driving brand engagement by using different data set.
6. Growth Marketing Tactics
Staying updated with relevant marketing trends which are taking place in the industry could be a gentle move to enhance your business on the digital platform. In the new age, we often come across the ongoing advancements and development on social media platforms.
Have you heard about Facebook’s latest dynamic creative ads? Or the latest Amazon advertising? Not only this, there is a lot of effective movement which has been introduced in recent days. The only thing you have to be focused on keep on noticing the new movements of the digital platform and that comes with a good digital research approach.
We being India’s 1st Practical Digital Marketing Institute, offers you the greatest learning to pursue Digital Marketing Courses in Pune to let you aware about the coming trends of digital transformation to provide a better view to your business.
7. Focus on your Data
Being a data-driven is a necessity for digital marketers to stay competitive in the industry. We all know about Google Analytics but do you know about other online tools such as Heap Analytics and Mixpanel has also ability to help with the understanding your current, historical data, ascribing attribution, and making sure you’re earning good numbers with ROI from your marketing campaigns.
So as you have your website, pop-ups, ads, and landing pages, your work is still not complete. There are a lot of things to have to initiate and carry forward to conquer your business in the industry. Even though you have an effective digital marketing background your efforts will always be a work in progress and need a constant test and optimization.
A/B testing allows you to compare several versions of a page to detect which test converts better results. Only one element can be tested at a time until you reach statistical significance, example short copy, images vs no images, red vs blue button and more. The importance of A/B testing is almost debatable. It is all about experimenting what fits the best to generate leads. Sometimes changing something as small as the placement of your popup or the copy of your headline will result in increasing the lead count.