Feature Phone fashion: Next 4G  smartphone from Vodafone- Micromax partnership


Vodafone has announced its partnership with Micromax to bring affordable 4G smartphone – Micromax Bharat 2 Ultra.



Micromax to launch Bharat 2 Ultra at Rs 2899 after all recharged and Cashback it comes to an effective price of Rs 999.The Micromax Bharat 2 Ultra is a smartphone running on Android Marshmallow. Customers will get a cashback of Rs 1900 after 36 months which is transferred to customers Vodafone M-Pesa wallets which can be used for further transactions or withdraw it.

The Bharat-Series has been aimed for an acquisition of the first generation smartphone users. This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low cost data packs will drive increased smartphone adoption, as there is still a huge gap. At Micromax we want to give superior device experience in an affordable way and Bharat range is a testimony of the same, having already sold more than 2 million handsets.” said Mr. Rahul Sharma, Co-Founder, Micromax.



The Micromax Bharat 2 Ultra will be powered by a 1.3 GHz Spreadtrum SC9832 quad-core processor coupled with 512 MB RAM and 4GB of internal storage which can be further expanded up to 32 GB via microSD. The smartphone has 2-megapixel rear shooter and 0.3-megapixel front shooter. The phone supports 4G VoLTE, GPS, Bluetooth, WiFi Micro USB. The smartphone gets a battery backup of 1300 mAh.

“We are delighted to partner with Micromax to democratize the 4G smart phones at a never before price of under Rs. 999/-This will help fulfill the aspirations of several million phone users across the country who desire a smart phone but couldn’t afford one. It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.” said Mr. Avneesh Khosla, Associate Director – Consumer Business, Vodafone India.

As we said before the feature phone or entry-level smartphone with good cashback offers are arising in India. We can’t expect more than this at this price range. All the specifications are efficient for a normal citizen to start his smartphone journey 🙂


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