Google’s AR ambitions are not unknown to the world. Today, Rick Osterlow, SVP at Google, confirms that the company has successfully acquired Raxium for tools and services.
Roxium is a 5 year old startup based in Fremont, California. The company is developing micro LED displays used in AR headsets and similar devices. Micro LED is a highly emerging technology, but most of its applications are for large, expensive screens, such as wall-mounted signage.
Raxium has not yet released a product, but it is reported that it has developed a more efficient manufacturing technology for micro LEDs that can reduce production costs. Micro LEDs can be used on devices such as smart glasses and VR.
This acquisition by Google indicates that the company is seriously committed to developing the components needed to make AR devices a reality.
Google reportedly paid $ 1 billion to buy a micro LED startup. The information indicates that Roxium works in “monolithic integration” for micro LEDs, i.e. they are made of the same type of silicon used for most processors to reduce cost.
This is not the first time in the Google AR category. The company was one of the first to develop a commercial AR device using Google Glass. However, Google Glass failed to attract customers and received strong repercussions.
Meta and Apple have made similar acquisitions, and Microsoft has already delivered an augmented reality tool with HoloLens. Snapchat is also reportedly investing heavily in developing its own AR glasses.
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