Key Points:
- Instagram has revealed how your posts are ranking on the board.
- The platform is using different processes to analyze the content.
- Your feed is offering content according to your preferences.
Instagram is one of the very popular social media platforms and it is not just a photo and video sharing platform but it offers many other features, and the platform is also helping businesses to connect with their clients or customers. Instagram is having stories as well as reels and feed sections. Stories will enable you to share content and the same will be automatically disappeared after 24 hours while the reels section will enable you to share short videos. On the other hand, the feed is the place where you can share photos or videos and the same will be showcased in a grid. Instagram is having a huge amount of users on the board and many of them scratch their heads to learn the way to rank their posts on the board. Well, the top executive of the platform has revealed the answer.
The mystery is revealed
CEO, Adam Mosseri has official reveal the procedure behind the ranking of each and every post on Instagram. It is confirmed that Instagram is considering various processes to analyze the content and your preference is the most important factor. So without making any further delay let’s check out the mystery.
Ranking of Feeds On Instagram
Let’s start with Feed, feed is the most important section of the platform as it is the place where we get the different types of content and the same helps us to stay updated with the latest posts from friends who you follow. Instagram also shows content according to your recommendations which Instagram thinks you will like, and the platform also serves ads as well.
Talking about the ranking procedure, the platform says that your interest tracks the post you have liked, shared or even saved and in this way, the platform understands your basic interests. Instagram also tries to gauge the popularity of the post, the date of the post, and even the location if that data is available. The ranking is also based on knowing the person who posted and that will help Instagram to understand the kind of people you might be interested in seeing on the Feed.
Ranking of Stories on Instagram
Stories is one of the very important feature of Instagram and that offers content for 24 hours only and the ranking procedure is revealed for this particular section as well. It is confirmed that Instagram is pushing Stories to your feed according to your viewing history, which means if an account is having interest on your account then Instagram will be showing your stories more often.
That’s not all, the platform also looks at how your stories are engaged with the users and it is also considering the closeness to the person.
Ranking of Explore on Instagram
The basis for ranking content on the Explore tab is your own activity in Explore is one of the factors and the platform monitors the content you have liked or saved or shared after viewing from the Explore tab. Getting information on the post is another crucial factor to rank in the explore tab and this is having more to do with the virality of the content, and how many people have liked, commented or shared it with others. Explore tab also wants to know the person who posted as well.
Ranking of Reels on Instagram
Now let’s check out the ranking procedure of Reels, and the most important factor is the kind of Reels you watch which means Instagram is focusing on the reels you like watching, have saved, and shared with others.
The above mentioned monitoring will help Instagram to understand the kind of content you would want to see. Instagram also wants to learn the details about the Reels which means the platform is crying to understand the content of the Reels, and the same is also considering the music playing in the background or even the visuals used in the Reels. Instagram also wanted to know the person who posted the Reels as well.
So this is how you are ranking on Instagram. By the way, don’t forget to follow TechnoBugg to stay updated on the world of technology.
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