Technology has become an integral part of our society, but there are still many business owners who think of their operation as traditional or too simple to need technology. While it may be true that not all businesses need to spend thousands on the latest gadgets and equipment, technology in business can mean many different things. Modern customers expect a certain quality and efficiency of service, and if they do not get it from one business, they will soon take their money elsewhere. This guide introduces just some of the ways in which technology can be used to improve sales in your retail business.
Develop an ecommerce website
If you do not have a website for your business, this should be your first project. Today’s customers spend billions via ecommerce websites, and even consumers who prefer to see and hold products physically before they purchase will often do online research before visiting a store. In fact, even if you do not offer online sales, customers expect to be able to research your brand, compare products, and read customer reviews, so a website should be a no-brainer. It is also important that the website is optimized for mobile users as many people browse the internet on their cellphone or tablet.
To ensure you come up with a website which is easy to use and converts visitors to customers, as well as being reliable and secure, it is best to hire a website development ecommerce company.
Boost your brand with social media
Social media has changed the way we interact with friends and family, introduced us to strangers on the other side of the world, and given us access to more information than ever before. It has also been a game changer in terms of business marketing strategies, as social media enables brands to build deeper relationships with their customers and share engaging content to boost their profile. It can take time to establish a social media presence, but when it works, it is certainly worth the effort.
Start taking card payments
Many people prefer to pay with a card rather than cash, and lots do not even carry cash with them. If you are running a cash-only business, you may be losing customers or limiting how much they can spend in your store. There are several companies offering simple point of sale technology and software that enables you to take card payments in your brick-and-mortar stores and pop-up stores.
Introduce a reward card
With a reward or gift card system, giving customers an incentive to buy from your business over your competitors is a great way to maximize sales. You could develop an app that rewards customers with points or vouchers when they make a purchase or enable customers to give gift cards to friends and family to widen your customer base. In addition to encouraging repeat business, a reward card also shows customers that you value them and establishes a stronger connection with your brand.
Give staff more knowledge
When customers ask your staff for help or information, do they need to leave the customer waiting in the store while they go to the storeroom? Do they appear inexperienced because they cannot answer questions without asking their manager? According to a study by BizReport, 20% of customers would rather use their smartphone to look up information than to ask a member of staff as they believe the response will be quicker and more accurate. This robs your staff of the opportunity to offer advice and maximize the potential of the sale. You can prevent this and ensure that customer queries are answered quickly and professionally by equipping your staff with mobile devices displaying key product and inventory information.