A two-dimensional version of the barcode is referred to as QR Code. QR Code was built to optimize the process in the logistics of the automotive industry but it is now widely accepted in mobile marketing. QR stands for “Quick Response” which means instant access to the information hidden in the barcode.
The reason QR Code is gaining popularity globally is that they’re available for everyone i.e. open-source technology. QR Codes can store more data and has high fault tolerance when compared to conventional barcodes.
QR Codes are used widely across different industries. And the use of it is increasing day by day. The information stored in these 2D Barcodes include URLs, text, and contact information. Scanning the code using an app on your smartphone is the easiest way to gather information about a particular QR Code.
Where QR Codes are Used?
These days QR Codes are mainly used in:
- Business cards that allow people to save contact details
- Class Material in order to engage students as well as children.
- Print advertisements that allow a user to visit a website or register to an event.
- Mobile payment apps to initiate transactions
- Product packaging that allows consumers to get detailed information about the product.
- Travel tickets that authorize entry.
Types of QR Codes
- Static QR Code: In this type of QR Codes, the data is encoded directly into the code and in static QR Codes the information once entered cannot be edited and it is not possible to track scanning activity. A static QR Code encodes the information in a structured format starting from URL and ends at Bitcoin wallet address.
- Dynamic QR Code: It is the best way to encode a URL in a QR Code. In the case of a dynamic QR Code, a URL can be the only target data. It allows the privilege to edit the URL without changing the square-barcode. You can also track the scanning activity as well as you can activate or deactivate the code any time.
Before you decide the type of QR Code you will need based on your business, you need to decide the actions you want most of your audiences to take. For example, do you want them to visit a website when they scan the code or listen to an audio or make payments or download a PDF?
Once you’ve finalized the action you want your users to take, its time to choose the right type of Quick Response Code. Companies like Oysso can help you generate your own QR Code as well as QR landing pages.
What Information does the QR Code contain?
Though each and every code is different, there are some common features in all of them.
- The empty white border inside the square-barcode that makes it possible to differentiate the code from other printed information is referred to as a quiet zone.
- The large black and white squares in the three corners of the QR Code is a way of identifying if the code is QR Code or not.
- The alignment pattern of the code makes sure that the code is still of use even when slightly distorted.
- The horizontal and vertical lines all over the code are called a timing pattern. It helps the scanner identify the individual cells within a QR Code.
- The other black or white square that is not a part of the standard features i.e. alignment pattern or timing pattern contains some actual data in the code.
Advantages of QR Code for Your Business
You can store a lot more information about a product than a traditional barcode. Also, you can scan QR codes from any direction for 360 degrees. QR code eases the process of reading a product and lowers the possibility of background interference. QR Code’s appearance is quite interesting and unique which increases the likelihood of engaging customers.
QR Code is the most convenient way to store product information. Dynamic QR Codes even allow editing the data after saving it. Though static QR Codes doesn’t allow to edit the data, it is the best option to store information in a structured format.
QR Codes also help you improve your business by reducing the time required while billing the items as they can be scanned from any direction. It also contributes to your marketing campaigns by attracting customers.