People carry their mobile phones everywhere they go and spend more time texting or even scrolling down social media newsfeed. Mobile devices are something nobody can even think of living without now! That’s why you need to know all about the SMS marketing platforms best practices in the case you aim to maintain steady growth in your business.
Marketing strategies need updates every time because consumer behavior keeps changing every second! Since we have our hands-on mobile phones almost always, it is handy to get into the customer’s inbox to communicate. Don’t get worried if you cannot get the hang of it. We will go over some of the major points about this marketing technique in this article.
What Do We Mean by “SMS Marketing”?
SMS Marketing means sending transactional messages or even promotional campaigns through text messages (SMS). These messages provide the customers with lots of time-sensitive offers, deals, and updates, and alerts. But it is only for those people who have consented to receive these from a business. Choosing text message marketing implies that you are reaching customers 24/7 and maintaining a nicer relationship with them. Text marketers should be compliant enough and use this strategy to drive leads, advertise, boost revenue, and engage more and more customers.
Some of The Best Practices for SMS Marketing:
Here, we are listing the best tips for SMS Marketing in 2021 to help you out in your marketing purposes.
SMS marketing software is not always a nice idea. If you have planned to type and send all your marketing texts on a manual basis, you better stop now! You can also try various tools, for example, SlickText or EZ Texting. However, searching for the one that aids you in managing your subscribers also measures the click or open-rate and auto-schedules messages.
Same as how we knock before we enter someone’s room, you should also ask for permission before sending a text! Don’t spam or even flood the inbox because it would be so annoying for the customers if they didn’t want to get your text service.
Own a contextual keyword or a shortcode for your business. So, whoever texts and approaches you that specific keyword, consider its approval. The code can also be used to opt-in, and you will know who to text.
Show Respect to Your Customers:
Ensure that you show huge respect to consumers’ interests and only send texts they feel the need to hear about. Similarly, before opt-in, don’t forget to specify the number of texts they expect from you per day or even per week.
If you keep sending texts, they don’t want to get them, and you’re just causing more damage to your own business than promoting it. Also, be sure to keep “Opt-Out” options open.
Try to Keep Your Texts Short and Fun:
A to-the-point text message with the appropriate wording and a CTA (Call to action) link/button is way more helpful than a long and boring text with no useful information in it. To captivate all of your customers, you better send a clear as well as straightforward message.
You only need a single sentence or a trigger-word to entice and attract consumer’s attention. There’s no need for the exaggeration of any point. Make sure it is concise and excludes any of the confusing words. For example, avoid abbreviations that you know as a marketer while users are unaware of their meanings.
Avoid Grammatical Mistakes:
Avoid any grammatical errors or typos. It does not matter how much you tease a “grammar nazi”; text marketing is not the place to ignore your mistakes. Customers won’t be taking you seriously when you will spell something wrong or show what you want because of incorrect grammar. So please, avoid such human errors at all costs.