iQOO is the sub brand of the very popular Chinese smartphone maker Vivo and the company is performing really well in the market. Now Vivo is reportedly planning to integrate its popular sub brand into core business operations.
The company is planning to increase efficiency and reduce costs according to a recent report. Both brands shared many resources like R&D along with supply chain and media procurement in the past. The brands worked independently as well in certain areas like planning, media strategy, and e-commerce.
It is said that the new move would involve merging iQOO’s branding and online business teams with Vivo’s existing teams, but there is no clarity on whether iQOO will retain a separate business unit. It is also reported that senior management has already discussed the possibility of eliminating iQOO’s independent stores and counters.
We don’t have any official confirmation about the same at this moment and we are looking forward to learn more about the same in the coming days.
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