It sounds optimistic, but increasing data breaches might tag 2019, the year of the private web browser.
Initially, browsers used to run after the appearance, security was an afterthought; take the example of Internet Explorer, while newer browsers like Google Chrome and Mozilla Firefox are focused more on speed and reliability.
Ads kept the internet free for so long but since the invasive ad-tracking takes the browser in their hands; concerns around online privacy (or lack of privacy) finally got its day in the sun.
Chrome, which is capturing the two-thirds of all global browser market share, has finally doubled down its new security and privacy features after Firefox comes up with new anti-tracking blockers a month ago; Microsoft’s Chromium-based Edge’s offers seems more granular to control our data.
On Tuesday, at the annual conference, Google’s has revealed its 2 new add-ons. Both addons concentrate on users privacy. The add-ons are:
- Cookie Control – a feature that limits advertisers from tracking users’ digital footprints on different websites
- Anti Fingerprint – a feature that makes the fingerprint no use and save users fingerprint data.
In case you’re not sure – cookies are bits of leftovers (information) on your device that help websites or apps to remember who you are; these are cookies that keep you logged into a website, but at the same time helps them track what you’re doing on a site. These cookies can be encrypted with a security tool, but make sure the VPN provider must not logging your footprints.
There are some cookies that work across different websites to track you from one site to another, allowing them to profile you; they track where you go and when you visit what. Browsers let you manage cookies – switching off mean advertisers find it difficult to track you and forget your login information (it can be an inconvenience) and vice versa.
Chrome is also determined to provide cross-site protection across domains without any consent from the user. It means, advertisers won’t be able to see what you are doing online without asking you.
Cookies that work on a single domain aren’t impacted, so you won’t get logged out instantly. By blocking the cross-site cookies will also make it difficult for hackers to exploit your vulnerabilities.
Going forward, Google will also let cross-site cookies travel over HTTPS connections, means that cannot be intercepted, decrypted, modified or stolen by anyone trying to intercept your computer.
Cookies are just a one-way how users are tracked across the web; unique fingerprints is the new-in for browsers to see which sites you’re visiting.
Fingerprinting is a way for both websites and advertisers, to collect as much information about our browser as possible, including plugins extensions, device (specifications), else, that helps them to create a unique “fingerprint” that’s unique to your device.
Cookies are old-school, websites now look at your browser fingerprint even when you’re using an incognito mode or private browsing.
As per Google – it “plans” aggressively against fingerprinting, but didn’t pose a timeline of when the feature will roll out.
Following the footsteps of Apple, Mozilla, and Microsoft; Google is firing up to the privacy plate; means two-thirds of the internet-freaks set to soon benefit.
Google knows YOU, but won’t let others to Track you
Although, it’s a harsh reality that Google knows you better, even much better than your spouse, now taking the initiative to restrict websites using cookies, especially cross-site cookies; we soon be seeing this feature.
This change will help users to clear all their cookies, leaving single domain cookies unaffected, preserving credentials and settings. It will also let browsers to provide information about which sites are setting these cookies so that we could make informed choices about how our data is used.
And yes, Google is also working on reducing the ways in which browsers can passively fingerprint to detect and take action against active fingerprinting efforts.
We believe these changes – though take time – but will improve users’ online privacy and security. We have already seen how cross-site cookies and fingerprinting have affected users more than just tracking.