The Chinese electronics giant Xiaomi has today announced a new innovative program called Mi Express Kiosk. It is actually a vending machine and the company implemented this type of machines across the country.
With the new Mi Express Kiosk, the company wants to cut down the middleman and allow customers to purchase Xiaomi products directly. The company also claims that the machines are designed to accept all types of payment such as credit cards, debit cards, cash, and even the UPI, this makes the machines highly convenient and hassle-free.
Xiaomi India also claims that it is the first ever brand in the Indian market to introduce this initiative, and this innovative initiative will definitely help them to attract more offline users. Right now, the machines will be available in public areas like tech parks, metro stations, airports, and shopping malls. The company is gearing up to set up several more machines in the coming months and it will gradually expand the plan across more cities.
The brand has revealed that the Mi Express Kiosks products will be offered at the same price as on Mi.com and Mi Homes. You can also check out the information on the locations of these kiosks on mi.com. Furthermore, the company also said that these machines were researched and developed in India. Speaking about the operational timing, the Mi Express Kiosks will be available between 10 a.m. to 8 p.m. on all working days.
Personally speaking, this is an amazing initiative by the Chinese brand. It will help the customers to purchase a product without any additional charges and they can also utilize the advantage of the technology because this is a new setup of retail marketing. Moreover, Xiaomi has started a revolutionary model in the offline market and we can expect more branch to follow the same path.