Xiaomi Refreshes Its Identity

It’s got a modern approach

Key Points:
  • The company uses a new font.
  • Now the icon is rounded.
  • It doesn’t lose its original spirit.

In the second part of the Mega event of the Chinese electronics giant Xiaomi has refreshed its identity as the company unveils its new brand identity and it is coming without losing its original spirit. So without making any further delay let’s dive into the article to check out the new logo of the company.

The newly unveiled logo of the company is designed by Kenya Hara, a professor of Musashino Art University and the President of the Nippon Design Center (NDC). The latest logo of Xiaomi is in rounded corners and the same is in a squircle.

Having said that, the company is using the orange colour in the new logo as well and Xiaomi says that it will continue the colour because its corporate colour is the orange and that’s why they are not going to change the same.

So what are your thoughts on the new identity of the company? Do let us know in the comments section below and stay tuned with us for more interesting information from technological world at your fingertips.

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Written by Akhil

Love to play with latest technology and gadgets and always been curious and mystic about the tech world. Always wanting to update with anything that is useful and beneficial to people in general. Manages multiple blogs and portals...


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