The technology of augmented reality has been gradually developing for several years, which contributes to its increased implementation in various areas.
Even such a difficult business as changing the interior becomes interesting and exciting – today AR allows us to easily try out new furniture in the living room, learn the size of the room and decorate the interior with the help of pictures.
The undoubted advantage that can be obtained as a result of the introduction of the technology is the audience’s contact with the uniqueness of your product, immersion in the atmosphere, getting emotions.
These are the needs of the modern consumer, which cannot be satisfied by a picture on paper or on a computer. The application of AR in the furniture industry is particularly promising. Companies working in this market are traditionally “tied” to the offline world, and new technologies allow to go beyond geographical limitations.
Let’s talk about all this in more detail later in the article.
How AR helps with home improvement
Imagine that you go to a furniture store, choose the perfect chair for your home, in which you can relax after a long day of work, buy it, bring soft perfection to the apartment, and it turns out that it does not fit in the necessary and, it seems to the eye, quite suitable place between the bed and the bedside table.
To minimize such cases, augmented reality technology comes in handy. There are list of possible applications:
- Embedding an object into the environment in a command / landscape.
- Ability to click on an object and get information: height, area, material.
- Possibility to plan the design in 3D, customize it for the client and effectively demonstrate the here and now (choice of shapes, shades, materials, etc.).
- Superimposing the future design (e.g. the possibility of superimposing a preliminary interior on the concrete walls of an empty apartment).
- Application to instructions for assembling an object (step-by-step video tutorial for users).
- Functional packaging (e.g. a video can reflect the use cases of furniture or decorations, show them in different colors and sizes, show the customer other branded products that can be purchased in addition).
- “Bringing interactive product catalogs to life.
Another interesting way to use AR is to train and educate employees with “coming alive” training materials. When approaching the equipment, an employee scans a QR code using a smartphone or tablet and sees a detailed instruction/tip on the operation/repair of a particular piece of equipment.
Simplicity of choice, individual approach, ease of ordering. This is what is important for customers of any company today. And the catalyst of such thoughts and customer’s choice are successful solutions based on modern technologies.
