The leading telecom operator Airtel offers video content through its Airtel TV application, and the app offers a variety of contents to the users. Well, now the popular television entertainment channel Zee signs a contract with the telecom operator to offer the video content on the Airtel TV. This means Airtel is gonna rule the video content market, let’s check out the deal in detail.
Both Airtel and ZEE signs three year contract and under this partnership, the users will get the unique video content on the Airtel TV app anand ZEE5 OTT (Over the Top) app of Airtel and Zee respectively. Furthermore, users will also get access to the ZEE5 content and it includes games, TV shows, movies, ZEE5 Originals, and much more.
Speaking about the cost, users will not have to pay extra rupee. As the Airtel TV subscription cost will include the ZEE5 programs as well.
Personally speaking, this is really a great move by the Airtel and Zee. As both can utilize the trend of the on-demand video content and live streaming, and Zee has a huge experience in the entertainment. It also offers a huge number of channels, so this will definitely give Airtel TV appt an upper hand in the video content arena.
