Top Updates For Your Ecommerce Website To Improve Conversions

The ecommerce landscape is a competitive place. Online stores are created every day, and this can impact your place in the market. In short, that’s not going to change anytime soon, so what can you do to make your mark in this crowded arena?

There are various ways in which you can implement in your marketing strategy. However, some of the basics often go unnoticed, and these could be affecting how well your store performs. If you’ve covered all the basics and have people arriving on your site but leaving soon after without purchasing, it’s time to look at your website and the user experience.

Below are some vital areas to check, along with some suggested tweaks to improve your conversion rate.

Product images

The saying “a picture is worth a thousand words” has never been more accurate when purchasing online. If you don’t have high-quality images of your product, how do you expect people to feel inspired about buying it? In most content management systems, you can also upload videos of products. This gives buyers a better view of the product and how it works. It’s also a common misconception that you need professional photography to make an impact on your product description. While it helps if you have the budget, basic lighting equipment and a good-quality camera will also provide decent shots.

Offer free shipping

Unfortunately, big businesses have made free shipping the norm for many consumers, and they expect it everywhere. However, free shipping does entice people to buy and can help convert sales. It’s also helpful to make your shipping options more apparent. Hence, buyers know what they’re getting instead of abandoning the cart due to shipping cost surprises. First, try offering an economy shipping option for free and include express deliveries with a related cost to test how well it works.

Test the checkout process

When a customer is ready to buy, they want a quick way to order and pay. If your process is long and confusing, you may see higher cart abandonment. Test the whole process from start to finish. Use A/B testing and create personalisation in the strategy to tailor the UX (user experience) to your customer journey. Getting this step right can boost your sales, so it’s essential to understand your website users. If you need assistance in this area, consider partnering with a conversion rate optimisation agency with expertise in ecommerce.

Consider using card abandonment software

High cart abandonment means fewer sales and, overall, an issue with the checkout process. Plus, the frustrating part is you can’t see who left your site. However, with the latest cart abandonment software, you can prompt people who click away with an email to encourage them to revisit and purchase. This software works if the customers enter their email during the checkout process. The email sent could also include a discount code to use if they come back and purchase. Decreasing the cart abandonment rate should be a top priority for business owners, and some tweaks could improve your conversions overall.