Link building is rightly considered an investment that keeps working for you long after you made the decision to use it to grow your business. Whether you serve B2B clients or individual customers, acquiring external links from well-respected publishers can help you achieve your business goals by bringing you more traffic, greater visibility and greater brand authority.
Here are three ways a good link building campaign supports long-term business growth.
Quality backlinks improve your domain authority
The purpose of SEO is to boost organic traffic to your website. While Google takes into account several factors when choosing which sites to show in response to a query, the number and quality of external links pointing to a site continues to be an important factor.
When you have a number of high-quality backlinks directed to your domain, this signals to Google that your site is a credible and worthy resource and improves your ranking in search results. (High-quality backlinks simply mean legit, non-spammy external links coming from well-regarded websites known to publish quality content.)
As your domain authority improves, so will the tendency of your website to rank higher in organic search results—which will in turn bring more people to your site.
A well-planned link-building campaign brings referral traffic indefinitely
While link building is indeed an excellent SEO tool, the inherent benefit of acquiring backlinks by publishing guest posts on industry blogs is this: your expertise and your brand are showcased to your prospective customers packaged in high-quality content. This, according to experts, is way more effective in generating curiosity about your products or services than in-your-face advertising.
When someone reads an article that mentions your website and clicks on the hyperlink to know more about your business, you get referral traffic (that is, traffic referred by another site to your own). You will continue to get referrals to your site as long as your guest post is available to readers, which is usually for a long, long time, if not indefinitely.
If you’re keen to reap the benefits of link building for your business, get started at the earliest. For a tailored link-building strategy that will deliver measure results for your business, work with a reputable agency such as Outreach Monks, so that every dollar you spend on acquiring backlinks is utilized in the best possible way.
Guest posting brings brand recognition and builds trust in your brand
Publishing quality guest posts on leading sites in your niche exposes your brand to a whole new pool of readers you would not be able to reach otherwise. This brings instant recognition to your brand, and sharing your knowledge and expertise establishes you as an authority on the subject matter.
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After reading a few of your well-researched and informative posts, people will increasingly want to check out your site and know more about your offerings. A good link building campaign has multi-pronged benefits for your business, provided your focus remains on publishing relevant and quality content.
Selma Harding loves to connect with new people through her writing. She is a social media professional and has worked on campaigns. She now works with SubmitCore for premium content.