Designing a website is never an easy task. Not only do you have to know the principles of design and what’s possible with a website, but you also have to understand your audience enough to know what will resonate with them and what they’ll expect.
With all of these things going on in your mind, it can be easy to overlook the importance of designing with conversions in mind, as what you might think will look good often doesn’t line up with what will convert. So to help make sure you’re achieving both of these goals, here are three tips for designing your website with conversion rate optimization in mind.
Don’t Make Your Business A Mystery
While mystery can make some things more exciting and alluring, this isn’t the case when it comes to a website. In fact, the less mysterious your website is for your audience, the better you’ll see it convert.
Most of the time, visitors will only give your website a few short seconds to intrigue them and give them the answers or information that they came looking for. If you can’t provide this, they’ll quickly navigate away and likely never return. So to keep this from happening, you’ve got to focus on making your website as clear and concise as possible. This way, your visitors will quickly be able to tell what you have that they want and then be able to convert in the way you desire.
Focus On Contrasting Visual Elements
The actual visual elements that you put on your website can have a big impact on your conversion rate as well. Without contrasting visual elements, especially when it comes to color, it can be hard for your visitors to see exactly where the call to action is and what you want them to be doing.
Knowing this, you should try to keep your color palette simple on your web pages and make your CTA a contrasting color to the rest of the page. This way, the CTA will be easily seen and your visitors won’t be able to ignore it.
Find Ways To Build Trust Quickly
If this is one of the first times that a visitor has been exposed to your brand or business, you’re going to need to build some trust very quickly in order to increase your chances of getting a conversion.
To do this, consider including elements that can quickly build trust in a reputable way. For example, putting any accolades you’ve won on your pages or including testimonials can both be great ways to help visitors see that you’re for real and can be trusted.
If you’re wanting to change up your web design to help you get more conversions, consider using the tips mentioned above to help you do this.