An ideal way that brands can use for communicating with their present and potential customers is undoubtedly by using appealing images. In addition, there can be no other platform, which is better than Instagram when brands are trying to resonate with the target audience. Instagram is not only simplistic but it also has a great user interface. It has a lot of potential for connecting with the brands on an intimate level. It is not only for the brands who have already gained a reputation, but Instagram is also ideal for brands that have just started.
Given below is a list of the reasons as to why all the brands need to use Instagram.
- Smartphones have started growing and are becoming more popular
Instagram is undoubtedly a reputed application for the smartphones and it is significant that each and every person has a smartphone for accessing this social media platform. Fortunately, smartphones have started to become more ubiquitous and more and more people are using their smartphones as opposed to their laptops or computers. Unlike Twitter and Facebook, Instagram can thrive only of the mobile application. As people have started using smartphones and the ones who do not have a smartphone are trying to switch to them, it is obvious that Instagram is also going to grow continuously.
- Customers will definitely see the posts
You might already know that Facebook started changing and hence it became extremely difficult for the brands that have just started to compete with the big brands. However, with the help of Instagram, you can be assured that all your posts are going to be viewed by the followers. You cannot really block any content from your Instagram news feed without unfollowing that particular account. This definitely means that customers are going to view the photos as well as content, which are going to end up creating a lot more recognition for the brand.
- People are responsible for engaging more with Instagram accounts
Recent studies have revealed that most of the adults are interested in Instagram more in comparison to Facebook. Also, the young generation is not going to engage with Instagram but they will also share the content, especially if they like it. Instagram also generates fifty-eight times more engagement in comparison to Facebook.
- You have the option of building a targeted follower base with the help of hashtags
Hashtags are extremely important because they help in marketing the brand to certain individuals who are interested directly in the services or products that you have to offer. Most of the brands add around 7 hashtags for every photo that they post. If you are looking for the kinds of products, which are related ideally to the brand, you are going to find people who will be interested in your services and products. This will ensure that you are not wasting your time by branding your services products in front of people who are not interested.
Instagram is definitely the best place for each and every brand to highlight their services and products. It is crucial that you also take your brand on Instagram and market your brand in the best possible manner.
Author Bio: Karen Anthony is the owner of a reputed brand and she uses Instagram for highlighting the services and products that she has to offer. She also visits stormlikes.com in order to get more likes on her Instagram posts.