Social media has been the star of the year throughout 2020. With the world transporting to the dimension of remote work and lockdowns due to the pandemic last year, social media was truly one of the only things that kept the world together during the era of social distancing.
The truth is that digitization in the previous year has accelerated tremendously and hence led to the development of the newest apps for students, professionals, and even social media. As the pool for social media apps has expanded, it is evident that marketers are walking on eggshells until the newer developments gain a stable market share before any predictions about consumption could be made!
Social media trends for 2021
Social media trends in the current year seem to offer a variety of new concepts. From audio-based social networking to Reddit taking up commercial advertisements, each avenue is expected to undergo a remarkable change in the coming weeks and months.
As far as the aspect of marketing on social media is concerned, one must still remain focused on the apps that they know. The familiarity of known social media apps, the type of engagement expected on each, and a seamless experience like airG scam free apps, keep the consumers hooked on them. The fact that human beings are creatures of habit is another reason why marketers should keep an eye on platforms that have sufficient room for growth in the future.
If there is one thing expected to rule the kingdom of social media for the next year, then it would be audiovisual content instead of static photography. The seismic shift in consumer interests and lifestyles has shown that we gravitate more towards videos and audios instead of investing more time in deciphering words and pictures.
Here is a list of the top social media platforms that are expected to be the next big hit for the year.
Starting as a lip-syncing app, Musical.ly merged with TikTok and took the world by storm. The app has over two billion downloads and continues to grow popular every single day. It has left the traditional routes of social media interactions such as Facebook, Twitter, and Instagram far behind due to its simple method of content consumption and production.
Whether it is the publication of short videos on a loop or the use of fun effects, texts, and filters, the app offers a quick respite from the woes of everyday life. The use of hashtags and trending challenges every few days make it even more popular amongst Gen z and their seniors.
TikTok has simplified branding and has also allowed countless people without privilege to make personal brands for themselves and improve their lifestyle and life choices. From fashion to entertainment, publishing to celebrities, every brand is forced to join the platform due to its sheer popularity in the present day.
It is indeed a testament to the fact that the human brain is a processer of quick visuals.
- Twitter Spaces
The blue bird came up with Twitter Spaces at the end of 2020, and yet it became a subject of discourse on multiple platforms. It is quickly gaining attention as the beta version of the audio feature introduced by the app.
The voice chat allows users to have a verbal conversation with the people of the app’s choice. It is essentially the same as Clubhouse, but it’s still a long way from addressing the challenges that come with such interactions on open, public platforms.
It gives the audience a chance to catch people’s opinions on a non-visual platform.
- Instagram Reels
Another creation of 2020, Instagram Reels has blossomed as a strong rival to TikTok. It has shown how intuitive Instagram is as it continues to grow and expand into newer segments of the audience. It offers a similar video creation platform that is embellished with better filters, music functionality, special effects, and transitions that keep the consumer engaged in the loop for a lot longer than they would like to stay on the app otherwise.
Reels is a brilliant tool for marketers as it allows brands to produce valuable content in terms of tutorials, guides, and suggestions. From boutiques to tech-enthusiasts, every niche of the audience can immensely benefit from the app as it helps establish a robust presence.
All you need to know is the starting point, from then on, working Instagram Reels in your favor would come naturally to you due to the fun it offers to its users. Uploading or consuming content on the app is simple. It can even be considered as the quickest route to influencer marketing in the present times.
Caffeine is the platform for those who love the spotlight. It allows the users to create live broadcasts of events happening to them for the viewership of your followers, family, and friends. It is almost like the feed of an Instagram Live or a YouTube Live session because it allows the users to interact via comments and emoticon reactions similar to Facebook.
Designed by former Apple employees, Caffeine seems like healthy competition for the game streaming mammoth called Twitch.TV. It offers monetary returns according to subscriptions and numbers of viewership as well. Channels with the best performing broadcasts gain popularity and financial gains.
With significant investments from Century Fox, there is no doubt in the fact that the platform will soon enter mainstream social media in a short span of time. The rivalry between Twitch.TV and Caffeine is expected to open new doors for the gaming enthusiasts and marketers. But this is a feat that only time can unravel.
The future of social media seems bright and popping for the new decade. While videos, streaming, and audios will become the norm in the 2020s, we must also take a step back and consider the other side of the spectrum. Is privacy the right cost for popularity? Take a minute to absorb that before you go ahead and download any new apps.
Evie Harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs.