Recent studies show that a large part of the population are now tech users with a steady rise of ages 65 and older owning smartphones, computers, and using social media.
We’ve rounded up the most important chiropractor web design tips necessary to keep you on the first page of any chiropractic-related search engine result. As a healthcare professional, you have most probably considered creating a website for your chiropractor marketing needs.
But simply being on the internet is not enough – a presence online that fails to effectively reach your patients could cause more harm than good for your business no matter how much you spend on your site.
How to Get Your Website on Page One
1. Have Concise Website Address
When choosing a domain name for your website, choose it wisely. Go for a website address that isn’t too long, obscure, or unrelated to your practice. You want your clients to find your chiropractic clinic, choose a name like chiropracticwellness.com – if that’s not available however, don’t use chiropracticwellness123.com. Instead, try other keywords that sound professional and are closest to the nature of the services you offer.
2. Ensure Page Speed
According to Google, 2 seconds is the threshold for page speeds. If your site is able to load at that time or faster, it adds to giving you a higher ranking in search engine results – thus being more visible to potential clients. This 2-5 seconds to make an impression on a patient is often called a Blink Test. If your website is unable to capture the attention of a potential client, or much worse is unable to load fast enough, there is no doubt that that visitor will look elsewhere.
For better page speeds, first take a look at the images you are using – they may either be too many, are too large in size so choose a few good images and compress them. Other options are finding good web designers who can remove unnecessary or bloated code, employ lazy loading, and so on.
3. Ensure Mobile-Friendliness
Recent studies in 2021 show that of the technology-using population, 85% of them use the internet through their smartphones.
If you don’t optimize your website to be viewable in smaller screens, site visitors will have difficulty understanding what’s on your website. Additionally, search engines tend to deprioritize ranking on websites that aren’t mobile friendly making it harder for visitors to find your website.
4. Content Generation with Optimized Keywords and Tags
Having useful articles or videos on health and wellness on your site isn’t just a way to keep your clients engaged. This feature is actually a way of marketing that allows you to be seen more often in search engines for any chiropractic content when you utilize Search Engine Optimization (SEO) on your blog with targeted keywords and tags.
SEO add to the organic reach of your business which is free if you strategize your content properly. If you think that’s too cumbersome however, you can also opt for Pay Per Click (PPC) advertising which allows you to be seen at the top of search results when you bid for certain keywords.
5. Sign up to Google Business Profile
In the past few years, voice searches with the phrase, “near me,” have grown to 500%. For these local searches, Google almost always includes Google Business Profile (GBP) listings in the search results.
GBP act like an online yellow-pages of sorts showing:
- The address, location, and map to your business
- Images, description, and its specialties
- Phone number and Clinic Hours
6. Google Analytics Measure success
And finally, don’t forget to utilize free metrics from Google Analytics to measure your progress in marketing your website.
This free tool allows you to understand what strategies are helping you get more visitors to become actual clients. Here, you’re able to determine where your clients go, check if your website is effective in keeping visitors engaged, what kind of content resonates, what helped them get to your site, and so much more! These metrics will better capacitate your toward making more effective SEO campaigns in the future.
