If you’re in the commerce business, one of the many channels to include in your sales funnel to achieve your sales goal is to include and set up a Facebook shop and boost this shop for conversion.
Your Facebook shop is another landing page on your sales funnel, and if you don’t boost it for conversion, it would become another leakage on your funnel where leads land on but drop off due to poor optimization.
For more than 75% conversion rate from your Facebook shop, you must pay attention to these:
- Optimizing for dwell time
- Branding
- Optimize your CTA
- Create a sense of urgency that is hard to ignore
While these snippets of what we would be discussing, let’s look at how these key points and many more can boost your Facebook shop’s conversion score.
Tip #1: Optimize Your Shop’s Description With Industry Keywords
Right in the process of creating your Facebook shop, you have an option to boost conversion on your description tab.
This is where you make use of keywords that your shop visitors will most likely use in your business’ Niche.
Including these keywords in your description bar is far from an SEO practice, but here, the keywords act as influencing factors to encourage your page visitors in diving in on your shop.
If you offer home delivery services, your customers will most likely want to buy from you if they see “24 hour home delivery after purchase” highlighted on your description tab.
Also, if your recipe is free of calories, including it on your description bar will increase sales especially from customers who are particular about “calorie-free recipes”.
Tip #2: Include A Persuasive CTA
Facebook shops have less flexible customization abilities so you have to get creative and drive a better result with a persuasive call-to-action on the body of your description.
Here you can include action verbs like “check out our summer collections” – this will drive your shop visitors to keep an eye for your summer collections on your product category list.
The golden rule of optimizing a call-to-action is to keep it simple and direct to the action you want your customers to take on your page.
Tip #3: Create A Solid Product Category
A catchy product listing page is dependent on a great headline and expressive images.
As opposed to the less effective way of listing your products without categories, AliExpress is using this strategy effectively on their Facebook shop to break their products into different categories – based on seasons, hot sales, discount etc, to give their shop visitors the same experience they would get from their website.
With categories, you can customize your product categories to suit a certain season, for instance, “Black Friday sales”, “Halloween sales”, “Thanksgiving sales”, “30% discount” etc.
Tip #4: Use Product Specifications
Using technical product specifications to describe your products would amount to more sales especially for agitated customers who are ready to make a purchase.
At the point of conversion, these customers want all the information they can get, match it with their needs and make a quick decision, and this is a general rule in optimizing a landing page, that these pages must answer frequently asked questions to boost conversion.
Tip #5: Introduce An Effective Sense Of Urgency
The most commonly used sense of urgency on eCommerce landing pages is “stock level”, showing that an item is close to selling out, and there is an option to include a number of products sold and available products on your Facebook shop, to drive urgency in the sense of your customers.
This should instill in your customers subconsciousness the fear of missing out upon procrastination, as in, abandoning cart.
So, since you can’t use a countdown timer on your Facebook shop to intensify your customers’ anxiety in missing out from purchasing a hot selling product, use the “stock level” to push them over the edge and compel them to make a purchase.
Tip #6: Use Multiple Images For Product Listings In A Carousel Format
In 2015, Facebook rolled out the possibility of including multiple pictures in a single ad, and it was called the Facebook carousel ads.
Over its use, stats from Facebook claims that for some brands like Foodpanda, click-through rates increased by 180%, while Neiman Marcus saw 3X more conversions and 85% better click-through rates.
Now, the same strategy has been made available for Facebook shop, the option to include more than one picture for a single product.
To boost your Facebook shop conversion rate, you have to show multiple pictures of your products especially if they come in different sizes, colors, or styles.
For even a better conversion strategy, including a video in this mix will certainly do more explanation of your product than a static image would do.
Another usefulness in using multiple images and videos is that you can employ the storytelling marketing strategy, where different images tell a story of your product to drive more engagement and conversion.
Tip #7: Promote Your Shop On Your Business Page
While so many vendors don’t promote their shops on their business page, leverage the share button every time you add a product in your inventory to give your page followers a chance to see your newly added products.
These followers intentionally interact with your business page because of their interest in your products, and while going through their timeline they can see your newly added products, which can drive sales organically for your shop.
Tip #8: Leverage The Power Of Reviews On Your Business Page
According to Iperceptions, 63% of customers are more likely to make a purchase from a site that has user reviews. With your Facebook shop, you don’t have the option to include user reviews, but this can be included in your “business page”, which is a touchpoint for your customers to interact with you.
Reasons for paying close attention to using customer reviews on your business page is the simple fact that according to eMarketer, customers trust consumer reviews 12 times more than manufacturers’ descriptions.
Now, this is the catch. Consumers prefer to have recent reviews from other buyers, so you have a job to do in updating your customer review section with recent reviews.
Key Takeaways
In creating your marketing plan and including your Facebook shop as one of the touchpoints for sales, intentionally paying attention to its conversion rate and optimizing this page 100% would mean an increase in sales. Apart from that pay attention to increase your follower count. Try to figure out different techniques to increase your followers and as a easiest way you can find more information to buy Facebook followers at Quantum Marketer to get a rapid success.
Practice these key hacks:
- Optimize your page and product descriptions with industry keywords that will entice your shop visitors to dive right in on your shop
- Use quality images and videos that properly describes your products
- Use a sense of urgency to ignite anxiety in the minds of your customers, this will reduce abandonment of cart
Continuously optimizing these areas of your Facebook shop using data obtained from Facebook analytics will give you a well-optimized sales funnel.
