So the day is finally here. It was known that WhatsApp would showcase advertisements someday and now it is confirmed that advertisements are coming to the platform. The parent company of WhatsApp – Meta has officially announced that advertisements will appear on WhatsApp and the same will appear in one of the hot sections and that is the Updates tab. It is the place where we can find both Channels and Status. The company has also said that the Updates tab is now used by 1.5 billion people per day globally.
WhatsApp will be serving advertisements in Status and it will be promoting new businesses along with its products and WhatsApp will also showcase Promoted Channels. Moreover, the instant messaging application is bringing the Channel subscriptions and this will be asking a monthly subscription fee to receive exclusive updates from Channels.
It is worth mentioning that the company has confirmed that the messages, calls, and statuses remain end-to-end encrypted. To showcase advertisements, the company will be using details including your city or country, language, the Channels you’re following, and how you interact with the ads you see. If you have connected your WhatsApp with the Meta Accounts Center, then the company will be checking your ad preferences and info from across your Meta accounts.
The company has promised to never share your phone number with advertisers, and it is a big relief. Having said that, the new changes will not be available immediately as WhatsApp will be rolling out “slowly over the next several months”.
So what are your thoughts about the new changes of WhatsApp? Share your thoughts in the comments section below. We recommend you to stick with us for more updates from the world of technology.
Read interesting news, reviews as well as tips & tricks on TechnoBugg website, and stay updated with the latest happenings of the tech world on the go with Technobugg App. Also follow on Google News and join our Telegram channel as well as WhatsApp Channel for the latest updates.
