Title tags are an important part of your On-page optimization. It is essential for SEO strategy to be a success. A lack of title tag or copied and poorly written title tags can have a negative effect on your ranking. Even though a title tag is just one part of the SEO strategy, it plays an important role in your site’s overall ranking. So make sure to pay attention to it and the other factors to gain more traffic and improve ranking. Let’s find out how to get perfect title tags for your pages. Continue reading below to find out all about this aspect of SEO strategy.
What is a Title Tag?
A title tag is a component of HTML that appears in the title of each web page. It also shows on the search engine results pages, where it appears as a clickable link for a result. The title tag will specify the subject matter of the respective web page. It is important for SEO and sharing on social sites. Moreover, if you are not sure how to write a catchy and effective title tag and need more information? Try getting help from Atlanta SEO Company or you can follow the below important factors.
Important factors for Title Tag Optimization
Below are some important factors to consider improving your title tag optimization.
The location of the page on the site
The first thing you need to look at before you can write an optimized tag is to see your page’s location concerning the website. As different pages have different contexts and thus require different title tags.
A tag for your site’s home page will be different from the tag of a product page or a contact us page. So it is important to know where each page of your site fits into the topic of your subject matter.
The content of the page
Next, you need to analyze the contents of the web page. An impactful title tag is the one that has the same primary keywords as the body, URL, Meta description, and other parts of the page. Moreover, a good title tag will also be able to give a gist of the page’s content.
If all your objectives and information are put on the same page, it might not be easy to pinpoint one topic. So you need to break your content and spread it over many pages.
To improve your title tag optimization, use words that are already used in the various parts of the web page to link them together.
Distinct and impressive Title Tags
Duplicated, copied, and similar title tags are useless. The search engines will ignore them.
Instead of using title tags that are already in use, you should make unique and new title tags specific to your web page. You can also take help from tools like bing Webmaster and Google Search Console to resolve issues with duplicate title tags.
Use Relevant Keywords
It is essential to know what your target audience is searching for and how they are doing it. Because if you haven’t done keyword research and don’t know what phrases your audience is using, you are at a disadvantage. You will only end up creating the wrong type of title tags.
To make optimized title tags, your aim should be to use keywords that are also words being searched for by your target audience.
Add power call to action
The title tag is a one-line text in the blue link that appears on the search engine result page. This one line determines whether the audience will click on your web site or move on to the next. So you must keep in mind your audience’s intent and answer the questions and needs in the title tag.
Remember that your title tag should be 70 to 71 characters. No word past this will be visible to the audience. That is why you need to gather the primary keywords and the important phrases so that your title tag is direct, concise, and to the point.
