Browsers generally track cookies for various purposes and several browsers apart from Google Chrome give access to block cookies. Now it is expected Google Chrome will bring its own blocker which will control tracking cookies and exception to Google’s own script and cookies. Since Google depends on its own scripts for advertisements.
Google is working on this feature for a very long time since after facebook’s major scandal happened. The new tool will not affect Google’s own scripts and cookies and this should be the delay in implementing this feature since it carries the major advantage over rivals.
Finally, we all love to have a clean browsing experience without being some firms nodding into our browsing information. This new tool will definitely show clean results only if it lands out of Google’s R&D. Let’s wait for the official announcement soon.