Imagine Marketing Private Limited declared that boAt Joins With Dixon In Made-in-India Wireless Audio production. Dixon and Imagine Marketing for its brand boAt have decided to jointly work in the field of wireless audio solution, which provides a lot of audio products in India. Electronics manufacturing firm Dixon Technologies has a 50% stake as well as boAt has a 50% take in the new venture.
The boAt brand has elaborated research and development engineers. These facilities of boAt will help to design and develop India-centric customized audio products. Moreover, the tie-up with Dixon, which has a huge manufacturing capacity, will boost the design and manufacture of smart wireless audio products, especially for the subcontinent.
In India, the need for mobile accessories is increasing day by day. The companies are investing in the sector, and they are developing a lot of new products. boAt Joins with Dixon to improve their marketing graph with good customer delivery facilities and innovative products. The research and development strategy also helps both companies. The tie-up is concentrating on IP, product design, and quality assurance.
boAt Joins with Dixon hoping that the joint venture helps to increase the share of India in the global market. It will help them to deliver high-quality and aspirational lifestyle-focused hearable solutions in India.
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