Boult is a very popular name in the electronics world and the company introduces different types of devices including wearables, soundbars, speakers, and more. Now the company has officially rebranded itself as GOBOULT. The company is also transforming its business strategy and product direction.
GOBOULT is now targeting at the Rs 2,000+ average selling price segment and the same points towards high-end wearables, style-centric audio devices, and smarter personal tech. The company will be focusing on the users who comes in the category of Gen Z.
It is said that the latest name introduces “Go” to reflect speed and ambition, while the redesigned logo combines a screwhead and arrow, symbolizing innovation, strength, and progress.
So let’s wait for the upcoming products and share your thoughts about the new name in the comments section below.
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