Social media audit is an assessment of a social media’s strengths and weaknesses, ensuring that its data is reliable and accurate. It is the process of collecting social media data to analyze and provide reports and data about a specific company, topic, or social network. It is an in-depth, data-driven view of how a company’s social media footprint impacts its revenue and growth.
Using analytics and artificial intelligence, social media managers or owners can collect, organize, and analyze social media data to understand how social media is impacting growth and reach.
How to Take a Social Media Audit
NetBase Quid provides customers with complete social media analytics reporting and analysis on how social media is influencing business, brands, customers, and employees. Customers can get to know more about their social profiles and identify opportunities for growth. You can see how many likes your photos have, how many followers each of your posts has, and how much traction each post is gaining.
It’s also an invaluable tool that can allow you to see which of your social media posts are working and which aren’t, and monitor how much exposure your brand receives from social media platforms, and where your customers are making the majority of their purchases. Another benefit of social media audit is that it allows you to learn more about the social media habits of your existing customers, as well as test strategies that could result in increased conversions for your business.
Social Media Audit Benefits
The process analyzes different social media platforms and identifying how your business is performing in each of them. It can help you identify what your core audience and the market want from you and offer it to them. It allows you to collect and analyze data about social media for better understanding of the audience’s preferences. Social media audit tools use Artificial Intelligence (AI) to extract insights and predictions from your social media data.
The social media account owner should define their goals, for instance an account should be performing better than two per cent negative sentiment for thirty days. The business will first look for the traffic from specific keywords and targeting them on the search engines to give better search engine rankings.
Social Media Analytic Software
NetBase Quid Social Media Analytic software offers a comprehensive tool that allows you to define your ideal metrics. One of the best ways to understand what’s going on with social media, while identifying areas for improvement, is to create a list of goals and concerns for the future. Then can pinpoint where their time is being invested and what accounts or channels they should be spending more time on.
NetBase Quid has a team of social media experts who offer social media auditing services. The company’s Social Media experts leverage the latest technology to identify performance issues, monitor effectiveness, resolve any issues that may have been addressed incorrectly, and make recommendations to improve overall ROI.
Reach of Content
Each social media platform has specific algorithms in place to enhance the reach of content. The issue for businesses is that if they don’t have the right information, they could miss out on an important opportunity. It involves examining the way in which content is shared in real-time.
It means understanding how much reach and impact a post or tweet is making on the network, the bounce rate, and the number of people who are following the individual sharing the content.
Segment Your Audience
The idea of social audit is relatively simple: you gather social media posts by segmenting your audience and focus on the most relevant conversations. The purpose of this process is to generate social media insights about how your brand is doing and see where changes are needed.
