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Email Service Providers: Should You Go for an All-in-One Platform or a Standalone Solution?

Choosing the right email marketing service provider is a key element of marketing online with any degree of success, but the choices can get a little confusing. If you are not aware of all the aspects though, it is quite possible that you are probably losing money by staying with the current email service provider or their pricy plans. Before we get into the details of whether to choose an all-in-one solution or a standalone service, let us first take a brief look at where the two services differ from each other.

Standalone Email Service

A standalone email service is limited in its marketing potential, which means that it’s an email marketing service that typically offers just the basic functionalities expected from any email marketing service provider. It only includes sending newsletters and marketing emails to your contacts via the service provider’s software platform. Statistical data, video tutorials and the necessary support may also be provided if you go with a good one, but that’s about it.

At most, some companies may provide their clients with transactional email management, but only when you pay extra money for the additional functionality.

All-in-One Platform

An all-in-one platform for email marketing, on the other hand, is exactly what it sounds like. It’s a complete solution offered by the provider that encompasses every tool that a business might need to carry out a digital marketing campaign. There should ideally be no extra or hidden payments because it’s by definition an all-inclusive solution.

Are There Any Advantages to Standalone Email Marketing Services?

It depends on what your needs are and what you are paying for the services provided to you. There are completely free email services out there for beginners and they do have the advantage of costing nothing for the services they provide.

On the other hand, it’s really hard to recommend paid and extremely expensive standalone email service providers when there are complete solutions that do much more, and often at a cheaper price.

If you don’t have a need for the many features of a complete marketing solution, just go with a free option rather than spending a ton of money on services which you could get at a fraction of that price.

What Exactly are the Advantages of All-in-One Services?

To truly understand what the multiple advantages of an all-in-one solution for your digital marketing are, you will need to check out the complete details on this page where Sendinblue discusses why businesses are losing out with standalone email marketing services.

The bottom line is, a complete marketing solution provider such as Sendinblue takes care of the email marketing first, but their services also include SMS marketing, social media marketing, a CRM system, chat support and a lot more. Ironically, their complete solution is significantly cheaper than the limited services of MailChimp, in spite of being GDPR compliant, while MailChimp isn’t.

Are Businesses Really Paying More for Standalone Services?

Hypothetically, let us discuss a scenario where the business has all its other digital marketing needs taken care of previously and all it needs is an email service provider. The fact remains that most of the popular standalone services charge a lot more than they should and do not provide enough features to justify that price.

After taking note of the fact an all-inclusive email marketing solution also includes sending and managing SMS, (including transactional SMS), uploading of unlimited contacts and contact attribute fields, email client testing and telephone support, the answer to whether or not businesses are losing money by choosing standalone services becomes way too obvious. The combination of the lacking features and a higher price just makes standalone services a more expensive option that is impossible to justify.

Can Tiny Businesses Use Popular Email Service Providers for Free?

If you have less than 2,000 contacts on your list, then the answer is yes, you can use popular services such as MailChimp or SendinBlue for free. Once the business begins to grow though, you will need to choose a paid plan in accordance with the number of marketing materials and email newsletters that you need to send out every month. A price comparison between the various services and plans is advised before signing up for a paid plan with any of the available email service providers.

The very nature of paid standalone email marketing solutions is such that it is quite difficult to defend paying more money for fewer features. Therefore, in conclusion, it would have to be said that whether your business has the need for a complete digital marketing solution or it is in need of only email marketing services, complete solutions are just more comprehensive and cost-effective options in every possible way to not be recommended.

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