Enterprises are profit-oriented organizations developed by founders with the intent of generating revenue. Enterprises and organizations are not interchangeable, however. Organizations include non-profit groups and social clubs. Small business owners, large business owners and sole proprietors run enterprises.
Enterprise SEO refers to using search engine optimization (SEO) strategies to raise an enterprise’s domain authority (DA) score. Sites with high DA scores are listed first on relevant search engine results pages (SERP) produced by web browsers. LinkGraph offers Enterprise SEO options tailored to enterprises’ specific needs to ensure they have a viable online content strategy that will raise their profile, increase their site traffic, and generate revenue.
How SEO Works
Web browsers look for specific elements when assessing websites and assigning DA scores. Each browser sends out crawlers that travel from site to site and gather data used to grade websites. Sites that score high on positive characteristics browsers favor and low on issues browsers dislike receive the best DA scores.
Backlinks
Backlinks, also known as inbound links, are links that lead to your enterprise’s website from other sites. Links from reputable sites with strong DA scores yield the highest score. When a reputable site links to your site, they are lending their established credibility to your site. It means an established expert in a relevant field has recognized your enterprise’s expertise.
LinkGraph identifies relevant websites and blogs and pursues links from reputable sites. Links can be generated by contributing blog posts and including a link to your site in your bio. LinkGraph also seeks media opportunities, such as interviews, where you provide expertise for a news story.
Keywords
Keywords are standard search terms users insert into web browsers to find information about your area of expertise. Browsers conclude sites that integrate these common search terms into their content have relevant information about those topics and assign those sites higher DA scores. Enterprise SEO experts conduct keyword research to identify the optimal keywords your site should feature to attract consumers and increase your site’s organic traffic.
Website Optimization
Browsers favor sites that meet specific technical requirements. Users are more likely to leave a site if it loads slowly. Every time a user clicks on your site and then leaves before it loads, it generates a bounce. Your site’s DA score will decrease if your site has a high bounce rate. One way to improve loading times is to upload files that do not consume excessive amounts of memory.
Browsers also assess how easy it is for users to navigate your website. Your site’s DA score will suffer if it’s hard to locate links to navigate between pages.
Enterprise SEO experts can assess your site’s loading speed and navigation to ensure these features produce a strong DA score. SEO experts can also oversee site migration to ensure your site retains its DA score if you switch hosting companies.
Reputation Management
SEO experts can monitor your enterprise’s reputation and use keyword searches to ensure your enterprise maintains its DA score. Public relations experts trained in SEO can identify potential issues that may adversely affect your brand’s reputation and your site’s ranking. They use their expertise to determine the best way to mitigate PR issues, and may produce press releases and other types of content to negate potential damage and raise your site’s profile.
SEO Ads
Your site will benefit if you work with advertising experts who integrate SEO features into your promotional campaigns. SEO advertising experts use data to identify relevant keywords to incorporate into your ads and high-yield venues where you can reach your target audience. These experts will ensure your enterprise receives a strong return on investment by optimizing your marketing campaigns.
Reports
Customized tools can generate valuable data about your site’s optimization. Reports provide information about the strength and frequency of keywords contained on your site. They also evaluate your site’s backlinks and identify good and bad backlinks. Bad backlinks are links to your site from unrelated sites or sites known for producing spam content. Your site’s DA score will be adversely affected by bad backlinks. You can ask these sites to remove the links, and if they do not comply, you can use Google’s disavow tool to ensure these links are not counted against your DA score.
