One of the most popular messaging app WhatsApp acquired by Facebook has pulled back its move to sell ads on the application. Following the initial monetizing moves in the app, Facebook had plans to monetize it again. Back then, it was used to follow a payment process with a yearly subscription. But, the initial policies have changed when Facebook has acquired it in 2014.
Since then the userbase of Whatsapp has skyrocketed to more than 1 billion downloads. However, that acquisition didn’t bring any monetary benefits to Facebook. As a result in 2018, the idea of monetization WhatsApp raised its heads again. Mr. Chris Daniels ( V.P WhatsApp) announced the plan to sell ads in WhatsApp Stories. But, this raised a lot of troubles internally.
Reportedly, the new plan by Facebook is not going to implement and reliable resources say they have disbanded the team which is working on the integration process. Further, Facebook has deleted the codes scripted for the new integration. But, there are greater chances to implement the monetization approach in the near or distant feature. As of now, Facebook keeps focusing on generating revenue from business entities rather than customers.