With each passing day, if not by each passing minute, the internet gets more and more crowded. To make a better and more powerful impact than ever you will need to change your SEO strategy. You will need to stand apart from this crowd which is the key to SEO success. Therefore, your battle now is not with the one-off keywords but it is with the contents of your website that should be more thoughtful and relevant to generate more traffic and business leads eventually.
Knowing about the latest trends, keeping these in mind and implementing them will enable you to craft a better SEO strategy. This will in turn help you to keep your business and brand on top of the minds of the viewers. This is the primary requirement in 2019 and even beyond.
To deal with the increasing crowd in the internet you will see more of the following this year:
- Voice driven searches
- Concern on website security
- Protection of user data
- Provision of better user experience
- Creating more relevant content
- Maintaining user intent.
If you do so you will be able to reach out to more targeted audience as well as stay on top of the SERPs.
Using featured snippets
If you want to make a better online presence and make the best of your SEO strategy you must follow what the leaders do. Using featured snippets is one of such things that will help you to reach to the top of the search engine ranks like most of the major websites and reviews sites such as Tayloright.comand others.
Featured snippets are in fact the specific standout bits of text that appears on the top of definite search results. The featured snippets enable you to answer to questions quickly when one performs a voice search. There are a few interesting facts, findings and estimates about the featured snippets such as:
- Nearly one-third of all searches return a snippet
- These snippets will grow in popularity even more as Google gets more advanced
- It can also eat up your search traffic really.
These diverse facts leads to one natural question: Why would the users feel the need to scroll through the results page and why will they click through to the website if they can get all the information they need right there? They can simply click the snippet and get the desired information.
Well, to answer to your question, you will just have to wait for a couple of months this year. By that time optimizing web content will mostly depend on the featured snippets. This will become the first priority of the users very soon not only for the useful features and benefits of it but also for the needs and preferences of the search engines.
Google now displays many different snippets that are usually based on the search query which is the primary requirement for the search engines to determine search engine optimization. Therefore, it has made almost indispensable for all marketers to consider how the bites of their content will sound and look when different users look for different topics.
Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.