Key Points:
- WhatsApp is trying innovative methods for its marketing.
- The instant messaging application showcased its privacy features at the Gateway of India.
- It was showcased in a visual treat.
WhatsApp is not only working hard to bring and enhance the existing features but the company is also working hard to make people understand about the features and the privacy standards of the application. In the latest attempt, the world’s most favourite instant messaging application WhatsApp has introduced its latest privacy endeavour through an immersive 3D anamorphic installation at the iconic Gateway of India in Mumbai.
The unique implementation showcased WhatsApp’s comprehensive privacy safeguards and controls in a visually captivating manner. It also marked the first-ever use of 3D anamorphism at the Gateway of India.
It transformed the iconic landmark of the country into a digital spectacle, effectively demonstrating how WhatsApp’s privacy layers to create a secure environment for messaging.
WhatsApp has also showcased everything in a style of storytelling and incorporation of hyperlocal symbols synonymous with Mumbai including the signature of the state which is kaali-peeli taxi, the red post box, the iconic street lamps, and the symbolic pigeons of the Gateway of India. You guys can check out the impressive presentation below.
The messaging application showcased its high-end security features including end-to-end encryption, two-step verification, silence unknown callers, and disappearing messages.
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