Google Completes Fitbit Acquisition

Fitbit Gearing To Unveil 4G-enabled Smartwatch

Google has announced that the acquisition of Fitbit has been successfully completed via a press release. The announcement was made by Rick Osterloh, Senior VP of Devices and Services for Google. Fitbit is a company that used to make fitness products and is well known for its fitness bands.

In the press note, he insists that the purchase is about the products and “not data.” If this is true, we could soon see fitness wearables from the Alphabet company thanks to the talent at Fitbit. We have the example of Nest before us which Google used to remodel its ecosystem of smart home gadgets.

The company has promised that they will not use Fitbit users’ fitness and health data to target ads in the release. In addition, all existing Fitbit users can choose to keep their data on the Fitbit server or move them to third-party servers like Google’s own server Google Fit. Besides the company will keep Android APIs open for developers who wish to keep the fitness devices working with Android and clarified that they will not kill competition.

The US Department of Justice has made some remarks regarding the same deal to some outlets even after Google made their statement as there is an  Antitrust Division investigation going on against the deal at the moment. The declaration reads,

The Antitrust Division’s investigation of Google’s acquisition of Fitbit remains ongoing. Although the Division has not reached a final decision about whether to pursue an enforcement action, the Division continues to investigate whether Google’s acquisition of Fitbit may harm competition and consumers in the United States. The Division remains committed to conducting this review as thoroughly, efficiently, and expeditiously as possible.

We also have Google’s statement courtesy of Android Authority and the company is okay with making the announcement public despite of a formal decision for DOJ. According to them, the investigational period is far past a provisional period without objection. Here is how the statement reads,

We complied with the DOJ’s extensive review for the past 14 months, and the agreed upon waiting period expired without their objection. We continue to be in touch with them and we’re committed to answering any additional questions. We are confident this deal will increase competition in the highly crowded wearables market, and we’ve made commitments that we plan to implement globally.

At present DOJ will decide how the ordeal will go as the Antitrust Division is carrying out the investigation of the acquisition. This means the tables may turn at any moment even though both parties claim that the deal is done.


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Written by Abin Benny


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