Google recently introduced the AMP (Accelerated Mobile Pages) framework to Gmail through the developer preview of AMP for Email. According to the search giant, the main aim is to make email more engaging, interactive and actionable.
With AMP for Email, developers can embed constantly updating widgets and include actionable functions in emails. You can do multiple things like browse content, RSVP to events and fill out forms without even leaving your Email. One will be able to browse and click on images on an email from for eg. Pinterest as you would from Pinterest’s website.
The primary function of AMP would be to decrease the mobile webpage load times. Google eventually integrated AMP into its ad formats to make them lighter and faster. Google is looking forward to integrating AMP into as many places as possible.
The developer preview of AMP for Email is available currently. Google plans to support AMP for Email later this year. If you want to access the developer preview then you can sign up.
Stay updated with latest happenings of tech world on the go with Technobugg App, on Android and Windows.
