There’s nowhere to go but up when it comes to technological innovation, and the casino industry isn’t exempt from this. Technavio estimates the compound annual growth rate of the global casino gaming equipment market to grow at a rate of 10% from 2020 to 2024, citing the expansion of casinos as a major driving factor for growth.
Since global expansion looks to continue within the next few years, it’s up to casinos to innovate their offerings and appeal to an increasingly digital audience.
Below are a few ways that tech has impacted the casino industry, with some insights as to where such tech use is going next.
Mobile and online casino gaming
It’s no secret that smartphones and laptops are now a part of our daily lives. With the advent of the Internet, the casino industry has adapted and created unique online apps and games with various themes. In fact, Gala Spins notes how the convenience, flexibility and customisation of online slot machines are some of the reasons why online casino and bingo sites choose to offer them. Furthermore, these online machines tend to offer welcome bonuses and free spins to attract new players.
With mobile casino games, players don’t have to worry about queueing up for a certain game. The constant evolution of game titles also means that there’s always something new to play, especially if you’re looking for pop culture related games. It also goes without saying that players can save on things like travel and food costs that would normally be incurred at a land-based casino.
VR in casinos
Virtual reality is yet another tool that casinos are utilising to make their products more engaging. VR has become increasingly accessible to the average consumer, with lots of games being made specifically for this new platform. Where mobile and online gaming is often a solitary experience, VR headsets allow players to interact with each other in real-time. Casinos can even take such interactivity to the next level by allowing users to hang out with each other away from the gaming tables.
VR developers are aiming to create a casino experience that’s as lifelike as possible, which is sure to attract both new and veteran players alike. There’s also lots of opportunity to create different gaming experiences that veer away from a more traditional casino setup: imagine playing blackjack in a space station, or a hand of poker in the jungle!
AI in casinos
AI has been shaping the casino industry in many ways, from harnessing customer data to improving the customer experience. By analysing data on what kinds of games customers play, how much the average customer spends, and the like, casinos are able to tailor their services to their clientele. Relying on AI to answer queries (via chatbots and the like) also minimises downtime and allows customers to spend more time playing.
Of course, it was only a matter of time before tech-savvy casino owners leverage AI to supplement facial recognition and make sure the house always wins. Bloomberg reports that Macau’s gaming regulator is now focused on creating strict rules as to how such surveillance can be used; this new clamp-down comes from reports of Chinese casinos using facial surveillance to identify customers who are more likely to bet (and lose) big.
It remains to be seen just how the casino industry leverages this technology, but the future of casino gaming does look bright. As always, stay tuned to our tech column for the latest updates, both in the casino world and beyond.