As we know today is the era of social media. Social media is benefitting businesses at large. All over the world, businesses are using various social media platforms for the marketing of their products. People all across the world have also become very much aware of the importance of social media. Hence, marketers are taking benefit from it as they know nearly everyone has access to every social media platform. Previously, brands have been using social media to market their products by writing blog posts or relatable content regarding it. But today, businesses are using social media videos to drive more traffic and grab the attention of more and more people.
Recently on Twitter, everyone was asked about their marketing related goals that they wanted to achieve via social media videos. Looking at the majority of answers by people, we are able to conclude that sharing video content on various social media platforms help businesses in achieving four main goals.
The top and the foremost objective of marketing is to increase engagement of the audience. The more the audience will engage, the more the business will grow. Posts with high engagement are more likely to engage even more audience i.e. posts having increased number of likes or comments have higher chances of being noticed by other users as well. Hence, engagement is the top most priority of any business as it determines the reach of a certain business.
Brand awareness is something that is nearly impossible to measure but it determines the growth of your business in a marketplace like Instagram. Brand awareness is as important as the engagement of the followers on Instagram. If audiences have no information about the brand, they won’t show engagement. Hence, the audience must be aware of the brand.
Also, the brand should be having a positive image in order to be followed by more users. If more and more people are engaged with your content i.e. they like and share your stuff, it is going to spread a positive message of brand awareness among other users. Therefore, engagement and brand awareness are interrelated.
Increasing web traffic
The purpose of sharing video content on social media platforms is to increase web traffic. The main goal is to drive more and more audience towards your content to reach higher levels of engagement. Sharing content that contains video on various social media platforms is one effective way to generate brand awareness.
Educating people about product and services
Like brand awareness, this too cannot be measured. Text content can be useful for educating the audience about the product or services but videos make it easier for businesses to explain about a product and audiences to get a better understanding of the product. In a video content, businesses can closely show the product, and describe its features and everything in detail. Hence, video content has become a very important thing in today’s era.