How To Enhance Instagram Engagement With Stories In 2020


Instagram was launched in 2016 and since then it has been a remarkable asset in generating online visibility for brands. It has provided a channel to generate potential leads. Moreover, it is far more than being a platform to facilitate mere social interactions.

Being a product of Facebook the platform is full of features that help users enjoy their time on the platform. At present, Instagram has more than 500 million active users with more than 75.3% of business projects being scheduled to be launched in the year 2020. You, if you are planning to generate increased outcomes to building up your brand’s online reputation via Instagram then here are some simple ways, which can make it possible.

The Core Strategy 

The first step is to create a strategy so that you know how you have to perform. You need to keep in mind what your target audience thinks about your brand and the interesting ways through which you can present your brand’s products and services. You need to make a list of all the resources you will require to generate accelerated profits and the don’ts that can damage your online recognition.

The Visuals Game 

The best way to create Instagram stories is by adding visuals. You need to captivate the viewers with bright colors, tempting images, and attention-grabbing visuals. The more appealing your posts are the better their online reach will be. On Instagram, the post-distribution follows the principle of search engines where the optimized one takes up the most space to gather more traffic. You need to enrich your profile with an entertaining post that can keep the followers indulged.

The Foodie In Town 

You must have seen the trend where anybody having a passion to try new meals and dishes started acting as a foodie on Instagram. People started posting photos of any new and exciting meal they try. This has built up the follower count of many users. You can see what’s going on in the trend and try to innovate it to drive more traffic to your brand ultimately. You can try giving away updates of exciting packages your brand provides or short stories of happy customers to show how connected your firm is.

Contrast And Simplicity In Tone 

Avoid bragging your services and stay friendly with your followers. You do not have to carry a professional tone on Instagram. You can simply follow ways that show a simple and compelling image of your brand and its services. You need to stick to minimalist post style, as it will blend both creativity and professionalism. You may seek inspiration from the way experts create a Wikipedia page.

Look at the post below this is the right example for you to follow. The restaurant has kept its post simple and straight. The appearance of food is subtle no sharp graphics along with having precise information about the menu and the contact details. This is what is needed in social media marketing in the year 2020.


The next most important aspect of handling Instagram stories and posts is by scheduling them. You have to stay consistent and make sure that you remain in the mind of target users at all times. Wherever they go they should see anything related to your brand. The many times you appear the better it is to generate traffic on your site. So, choose your target group and select the number of posts and the time of posting to avoid any inconvenience.

The Use Of Hashtags 

Much like Twitter on Instagram, the posts are optimized by adding hashtags. In this way just as a user adds any hashtag in the search bar, your post appears in the newsfeed. It helps to boost the overall reach and online visibility of your posts and activities. You need to make sure that you have used the right hashtags and stay trendy. You can even create new hashtags if you stay consistent. Soon, you will find your reach to be maximizing. So, work on your optimizing your post to accelerate the productivity of your business and services on Instagram.

What do you think?

Written by Lara Hawkins


Leave a Reply

Your email address will not be published. Required fields are marked *