How To Increase The Domain Authority Of Your Website

Domain Authority

It’s hard to rank on Google and even harder to go to the top of the search engine results pages (SERPs).

Website owners work hard to make sure potential clients easily find their site. One way in doing so is by increasing the site’s domain authority. This way, the search engine’s will consider their blog as a reliable source of content.

The Domain Authority is a metric or a number which indicates your site’s authority. The higher your domain authority, the greater your chances in ranking higher in SERPs and increasing your organic traffic.

Developed by Moz, the Domain Authority metric is one of the most popular ones used today. The rating is from 0 to 100 and is based on different factors.

This idea first began when PageRank was introduced as a tool in measuring a website’s and webpage’s importance.

Before we start, let’s first define what a Domain Authority is.

Domain Authority

DA is the score of a website ranging from 0 to 100 depending on how well a site domain can rank on search engines. The higher the number, the better.

Moz is trying to simulate the ranking algorithm of Google by taking into account a lot of factors which can affect a site’s ranking. The score given for the domain is only used for comparison purposes.

The DA of your site will depend on the data from Moz, which may or may not be as accurate as to the date of Google. It’s often normal for one site to have a low DA score but rank high on Google.

So how does Moz determine your Domain Authority Score? It uses more than 40 factors. Here are some:

Linking Root Domains

It pertains to the number of unique backlinks that a website has.  So if you have 15 external links from five different sites, you have five linking root domains.


It is the metric that you can use to see your external link’s strength. However, you have to keep in mind that quality is better than quantity.


Just like MozRank, MozTrust is the one used to check the quality of your website’s external links. It’s more of seeing how closely your site is connected to trusted websites.

Quality Content

Content is king. Quality content is one of the factors that you need in determining your domain authority.

Social Signals

Search engines use social signals in determining whether or not you have quality content. So if your blog post has been shared, commented, and liked a thousand times, it must mean you have excellent quality.

Search Engine Friendliness

This is the user-friendliness and site structure of your site.  A poor site structure can provide your users with a bit of difficulty when navigating.

How To Increase Your Domain Authority

Now that you have a basic understanding of domain authority and why it’s important, let’s learn how to increase your website’s domain authority.

Choose A Good Domain Name

Picking a domain name is as important as thinking of what to write for your blog. Make sure that it’s easy to remember, so people who want to go back to your site can easily do so.

Work on Your Off-Page SEO

A link profile is one of the most critical metrics. A clean and strong profile tend to have a higher DA score than sites that have not so much of a good link profile.

So what makes a strong link profile?

A website is considered to have a strong link profile when:

  • Inbound links are from websites that are of related topics
  • Inbound links are from high authority websites
  • Your site does not have any bad links
  • Your site has links coming from several different unique domains

To improve your link profile is referred to as the Off-Page SEO. To enhance your Domain authority, here’s what you can do:

Remove any bad links from your profile

You can use the Google disavow tool to remove any toxic links that you find from your profile.

Make your link profile stronger

Find related websites and gain good links. You can do this via natural link building, guest post outreach, link outreach services, blogger outreach services USA. You can also try reaching out to agencies like Johnny Chen SEO for guest posting service, and blogger outreach packages.

Optimize Your On-Page Content

SEO is crucial in ranking on Google as well as increasing your domain authority. Ensure you optimize the on-page code, including the image alt tags, title tags, and the content.

Here’s a checklist for you:

  • URL structure and SEO optimized permalinks
  • Optimized titles and Descriptions
  • Proper use of Headings
  • Optimized media elements
  • Formatting content to get into Google’s featured snippets
  • Adding internal links

Create Linkable Content

If you want to earn high-quality links from different domains, it’s vital that you make high-quality content that you publish regularly.

The better content you publish, the more likely it’s going to have an authoritative site linking to it. You should have content that is relevant to your audience and brand, creative, informative, and well written.

Make Sure Your Website is Mobile Friendly

Today, it is essential to have mobile-friendly websites. Why? Here are some reasons.

  • There are more mobile searches than desktop searches
  • A lot of users search first on mobile then use desktop
  • Mobile friendliness is one of Google’s ranking factors
  • Google is more on the mobile first index
  • If you have no mobile friendly version of your site, it might harm your Domain Authority Score

Here’s a quick tip: You can add AMP (Accelerated Mobile Pages) for your website. You can also use the Mobile-Friendly Test of Google to test your domain.

Improve Your Site’s Internal Linking Structure

A lot of sites are concerned about external links that they sometimes forget about internal links. Internal links can improve user experience on your website.  These can prevent your visitors from leaving your site and help keep them engaged with your website. Not only that but internal links help search engines in indexing your site. They can be quite useful.


About the Author

Johnny Chen  is the lead SEO specialist at Johnny Chen SEO internet marketing. Over the years of research and development he has continued to expand towards making website conversion more applicable for his onboarding clients with additional services such as content creation, social media distribution, and web development. Check out his Youtube channel.

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Written by Lara Hawkins


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