Google Business Profile, or its former name, Google My Business, is a whole new place to share media and an underrated platform. Many small business owners do not acknowledge the importance of Google Business Profile in order to expand their brand image and profits. For sure, Google Business Profile can be used to share updates, basic information, or even classical social media posts for your business. In this writing, our topic is about that journey!
We will examine the Google Business Profile and how exactly it works to have a better and clear understanding of it. Then, we will take a look at the possible scenarios and strategies for Google’s Business profile. As the last step, we will learn how to post on Google Business Profile and the best way to create the post for Google Business Profile. It is essential that you understand how to manage your Google Business profile in order to raise awareness of your business. Otherwise, we would not want you to miss your chance to get an important player on your map!
What is Google Business Profile (Google My Business)?
Google Business Profile is a platform created by Google in order to list businesses in a more efficient way. With a Google Business Profile account, you can reach customers via Google, and Google Maps provide crucial data such as an address, mobile number, and services. The most important thing is, with Google Business Profile, you will be able to share your business’ location on Google Maps!
This means that it is pointless for you to use Google Business Profile if you are operating ONLY online because the whole algorithm of Google Business Profile is integrated with the Google Maps and location. In that scenario, you have to keep using Google Ads to boost your visibility.
Why Do you need Google Business Profile?
Observe your daily life. Think how often you use Google and Google Maps to find cafes, grocery stores, offices, and even Street food. We use it a lot! What I mean by a lot is every day. Google Maps is a Daily routine for all of us to find everything we need; thus, it is crucial for a business to use it properly and boost visibility through it. Through good usage of Google Business Profile, you simply ensure that people will find your business. Think like an SEO in real life.
Also, thanks to Google Business Profile, your SEO score rises when users are close to your business location. Google uses the data provided by Google Maps to Show close places for a better user experience.
How to have a better Google Business Profile?
Activity. One simple word.
Like every other social media, your activity and engagement on the platform decide your profile’s future and visibility.
The more data you exhibit on your Google Business Profile, the more customers at your door.
The more post you share on your Google Business Profile, the more engagement with your customers and followers.
The more reviews and visits you get on your Google Business Profile, the more successful your business is.
It would be best if you always kept your profile up to date, active, and interacting with the customers. False information, misleading directions, or blurry explanations will cause unsatisfied users. Every review and comment is a gem for you. You should interact with your users! Those things are the crucial parts to keep in my mind before even starting managing a Google Business Profile.
Google Business Reviews
As we mentioned before, reviews are an essential part of your profile. This may be sound a bit scary because you can get hostile reviews, misleading comments, and even sabotages!
But be assured, Google can understand fake comments in both ways, good and bad. So pages of constant excellent reviews or pages of horror-filled comments are both suspicious situations for Google.
Where is your Google Business Profile Posts?
It is more accessible than other social media posts because you can visit Google Business Profile posts on Google Search, on the profile itself, and on the map!
How to post on Google Business Profile?
Once you have your Google Business Profile, you can post from both desktop and app. On desktop, when you are on the main page of Google Business Profile, you will see the post section right under the home button.
In the Post section, you should know what you are posting. Are you organizing an event in your bar on Friday night? You should post an event.
Are you updating your status regarding COVID-19? It is great! Because Google Business Profile has the exact thing, you need.
Your GMB posts shouldn’t have to be fancy: probabilities are your customers are looking for the information you’re delivering. Nevertheless, several ways are superior to others, so here are some pointers to take into account.
- Make an effort to keep things brief and to the point.
- On GMB, hashtags aren’t essential or relevant. It would create noise.
- Highly qualified photographs and videos should be included in your postings, even as close to it as possible.
- Google has a number of call-to-action buttons. The options vary depending on the kind of post, but they always meet the following criteria: Learn details, place an order immediately, buy now, and so on and so forth.
- You’ll need to mention the times and days for which an event or offer is valid if you’re listing one.
- Unless a post has a defined date range, Google says all posts are archived after seven days.
Post on Google Business Profile With Circleboom Publish!
With Circleboom Publish, you can now manage many Google Business Profiles at the same time. These features will assist many social media experts since they will be able to post to many Google My Business accounts from the same dashboard.
You can also plan your articles using Circleboom Publish’s Google Business Profile post scheduler! It’s simple to prepare and post on Google My Business. Make sure you’re speaking to your consumers at the right moment!
Circleboom allows you to add up to five different Google Business Profiles. To each of them, publish and schedule GMB posts.
You’ll see options for Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google Business Profile. In the Circleboom Publish dashboard, click and link your Google Business Profile.
(Home Page of Circleboom Publish Tool)
You can create a post for your Google Business Profile via the Create New Post screen.
You can manage multiple Google Business Profile accounts on Circleboom Publish.
You can use built-in tools on Circleboom Publish to curate and design media for your Google Business Profile posts. Canva, Unsplash, and Giphy provide amazing ready-made templates, photos, filters, effects, gifs, animations, backgrounds, etc. On Circleboom, you don’t need to worry about dimensions.
You can create specific Google Business Profile posts on Circleboom. ‘Event’ and ‘Offer’ posts and CTA buttons like ‘Buy’, ‘Order Online’, ‘Sign Up’ etc. or additional information like ‘Coupon Code’ can be added.
Once your post is ready, you can immediately share it. Or, you can schedule for a later time. As a third option, you can set time intervals and send your posts automatically.
You can also connect RSS Feeds to your Google Business Profiles. This way you can automate Google Business posts and keep your accounts always fresh. Additionally, you can find and share related articles to your business through the “Discover Articles” feature.
Google Business Profile post examples
Allow consumers to order directly from your Google My Business page if you allow online orders – or if doorstep pickup is your only choice. This is the most straightforward approach to close the deal: people search for local coffee shops, read your profile, notice the ordering option, and place an order right away to pick up their meal.
Introducing new products:
Do you have any new coffee that will only be available for a limited time? Or a seasonal beverage, such as iced coffee in the summer or – more apt for the current season – your own unique pumpkin spice latte? Make sure your consumers are aware of this before they walk through your doors.
Opening hour changes
Anything really relating to the effects of the pandemic restrictions (but really even a holiday your staff is going on.) Control the date in your post so that others know when the update is for.
Individual classes and hours can be posted to assist individuals in determining if they can attend without having to dive too deep into your website. Customers who are already sure they need your class will be more likely to sign up if you provide a signup button below the update.
Google Business Profile gives businesses an amazing opportunity to build and grow their online presence. They can post and schedule updates constantly about their products and services.
Posting regularly on Google My Business is one of the keys to success. We strongly recommend that Circleboom Publish helps you to create, design, post, schedule, and automate your posts and boost your online presence. This way you can reach a wider audience and your potential customers.