If you are an adult, or at least over 25 years old, you have likely heard of TikTok, but you may not truly have an idea of what exactly it is. While this is normal considering that TikTok is primarily for children and generation Z, this could mean that you are missing out on some amazing opportunities. This is especially true as TikTok is growing to become a great business opportunity, especially when it comes to the younger generation.
If you are looking for ways to promote your business on TikTok, but you are not sure where you should start, then it is a great idea to read the rest of this guide, which gives you all the information that you need to know. Take a look now for you to get the essential overview. Let’s start with the big question. First, it’s never a bad idea to ask:
What Is TikTok?
TikTok is a social media platform that primarily prioritizes short-form video content. Videos usually run between 15 seconds and ten minutes and vary between comedic bits to informational videos to almost everything in between. It is owned by the Chinese company ByteDance and is available on iOS and Android. It ranks as the most downloaded app of the year so far, meaning that having a presence on the platform is one of the most important steps that you can make. Take a look below to see what you should be learning today.
Hire a Dedicated Social Media Manager
It is more likely than not that if you are the owner or a CEO of a company, you are not in the demographic of people who use TikTok, which is used more by children between 12 and 17 than people over 30. This means that it is a very good idea to hire somebody younger who can understand the demographic that they are catering to. Without hiring the right social media manager, you are going to find it very hard to have a successful presence on social media.
Use Advertising
If you are looking for a simple shortcut to promote your business on TikTok, then it might be a good idea to make sure that you are using advertising. This is because, if you have the money on hand to promote your business, this can give you a direct line to the people that you want to be in contact with. It’s worth pointing out that you don’t need to do this yourself, but it might be a much smarter idea to get in contact with great third-party service when it comes to advertising on TikTok.
Keep Your Videos Short
The research has been done and the verdict has been reached: global attention span is narrowing. This means that your window of opportunity for being able to keep in contact with your customers is getting smaller and smaller. This means that your videos need to be short, snappy, and to the point. As a rule of thumb, it’s a good idea to make sure that your videos are between 15 seconds and a minute. Any longer than that and people will turn off, meaning that you aren’t engaging with your customers. Additionally, make sure that you have a call-to-action that allows people to engage with your company in the easiest way possible.
Use Influencers
Influencer marketing must be a part of your social media strategy. This is especially true as the market is projected to reach 2.85 billion by 2025. This means that you should be making sure that you are getting in touch with the right influencers in the business who will then be able to align with your business interests and promote your company in the best possible way. There are two types of influencer strategies that you can consider. The first step can be looking for micro-influencers — who are cheaper but usually have under 10,000 subscribers — while the second step could involve getting in touch with bigger influences, who naturally will cost you a whole lot more money but could give you a far wider reach.
Do Your Research
If you are only looking at doing TikTok marketing now, it’s safe to say that you are somewhat late to the game. While on the face of it that can be seen as a disadvantage, there is one key advantage to this. Now you can see what other companies are doing, or have been doing, and you will know exactly what the recipe for success can be. By looking at the competition, you will be able to hash out your own strategy for best engaging your customers on TikTok.
Make the Videos Funny
While there is certainly a lot of sincerity on TikTok, some of the most popular videos out there are the ones that skew towards comedy. While the level of comedy that you will decide to have will vary with the seriousness of your company — for example, it would perhaps be inappropriate if you are a healthcare or safety business — finding a humorous angle on your content is a great way to get people engaged. This means that you should be testing your content across the office to see if everyone finds it funny.
Conclusion
While using TikTok can seem daunting on the surface, if you know what you are doing, it can represent a massively important business opportunity. It has been the express aim of this guide to give you all the information that you might need when it comes to successfully promoting your business on the platform. This means that if you use TikTok properly, your business is likely to grow as a result. If you ever need a refresher in the future, then it is recommended to revisit this guide. Considering new platforms can be daunting, but it is something worth doing if you want to engage with as many potential customers as possible. Finally, good luck in finding success when using the emerging social media platform.
