The Indian smartphone market is one of the largest markets in the world and now it seems that India has started to lose the interest for new mobile devices as the smartphone market declines by 10% YoY in Q2 2026. The information is coming from the latest report by market intelligence, the primary culprit behind this downward spiral is the rising price and the value-conscious consumers are choosing to push their upgrade cycles further down the line. Let’s check out the shares of the popular smartphone brands.
Check out the shares of the brand in India
The popular Chinese smartphone brand tops on the list as Vivo as achieved 17.8%, while the South Korean electronics giant Samsung secures its place in the second position with 17.6%, OPPO is enjoying 13.6%, Realme secures 4th place with 10%, and Xiaomi is at 5th position with 9.4%.
It is also revealed that the smartphone financing (EMI) accounted for over 50% of mainline smartphone sales and the premium brands like Apple and Samsung remained relatively resilient. Nothing is the fastest growing brand, recording 105% YoY shipment growth and Google emerged as the fastest growing smartphone brand in the ultra premium segment (>INR 45k) in Q2 2026, with 68% YoY growth
The report also reveals that OnePlus shipments increased due to good demand, and iQOO saw a major decline from 4.4% to 1.7% which is a disappointing element. It is also revealed that the budget focused brands such as Xiaomi and Realme were hit harder as rising memory costs increased smartphone prices, reducing demand in entry level and affordable segments.
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