With the iOS 14.5 update, Apple is tightening up their privacy policy. The company is demanding app makers to request permission from users before accessing user data. This rule seems to affect Facebook and Instagram who utilize user data to grow their business.
With the roll-out of this rule, Facebook has started a campaign against this and has started sending a notice to users saying that access to certain data is necessary to “help keep Facebook free of charge.” The same message has been spotted by Instagram users as well.
https://twitter.com/ashk4n/status/1388270878870310912?s=20
Facebook is calling this notice “educational screens,” and says “more details about how we use data for personalized ads.” These “educational screens,” reads :
“This version of iOS requires us to ask for permission to track some data from the devices to improve your ads. Learn how we limit the use of this information if you don’t turn on this device setting. We use information about your activity received from other apps and websites to: show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”
The new feature in iOS 14.5 requires iOS developers toget consent from users to obtain their Identifier for Advertisers (IDFA) to be shared and collected across apps. At the moment Apple lets app developers to obtain and use the data for targeted advertising even if the user denies permission to do so. But this data must not be shared with third party for ad-tracking.
Facebook has been protesting against this move, saying that the new privacy policy could affect small businesses who depend on Facebook’s ad network to reach customers. Further the company says that this is part of Apple’s gameplan to drive app developers towards a subsciption model out of which the Cupertino giant can benefit by taking a fixed cut as fees.
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