Following the footsteps of Xiaomi, Realme, and Oppo, now Lava, an Indian company has launched a financial service called LAVA Pay for the Indian market.
Unlike other alternatives, LAVA Pay requires no internet for the service to function. This digital payment solution is designed for feature phones. Lava said that the app would come pre-installed in the upcoming feature phones from the company. Lava has also said that anyone could use the service by visiting their service centres. The team would install enable this service on the feature phones right away.
Lava Pay uses UPI for transactions and offers an easy to use interface. In Lava Pay all one need to do is input the mobile number of the recipient, the amount user wishes to pay and the UPI Pin to authenticate the transaction. Once the transaction is complete, both parties will receive a notification confirming the exchange. The app also helps the user to check the bank account balance directly from it.
As mentioned earlier, the app does not require an internet connection as the transaction is executed via USSD service. The code *99# will help the user initiate the transaction. This USSD service was initially launched in 2012 for MTNL and BSNL users and later extended when NPCI launched the Unified Payment Interface.
With LAVA Pay lava aims to bring the ease of UPI to 500 million Indians who do not have access to the internet or a smartphone. Even in this digital age majority of Indians depend on offline services for financial transactions, and initiatives like these could build the trust of Indians on online payment services and help them take advantage of this facility.