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Meta threatened to remove Facebook and Instagram in Europe if the ads were not targeted

Meta threatened to remove Facebook and Instagram in Europe if the ads were not targeted

Meta is considering leaving Europe alongside Instagram and Meta Facebook if data from European users cannot be exchanged with United States due to the decision of Schrems II, the tech company stated in an SEC filing.

Facebook currently shares data about European users with its US operations, applications and data centers, it also says that halting data transfers across the Atlantic Ocean could have a devastating effect on its targeted online advertising capabilities (via ITWire).

Schrems II, a European Court of Justice (EU) court ruling in July 2020, invalidated the EU-US Data Protection Shield due to concerns over surveillance by the U.S. government and law enforcement agencies. Many companies that relied on the Shield are finding it difficult to control the new fate.

Meta Facebook is not the only one affected by Schrems II, as it joins all companies that rely on basic data transfer to non-European countries. Some big names include Google, Microsoft, and Amazon, whose cloud services are the backbone of most of the Internet in the Western world. The road to Schrems II will be longer and slower as the courts and industry navigate through the aftermath of the verdict.

Earlier, Google Analytics and Google Fonts had approached the court, alleging that Google Fonts was sending personal data such as IP addresses to another service without permission and for good reason.

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Written by Shahina P

Loves to dive into the various sectors of the tech to bring the best to the readers.

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