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LG development team back to drawing board for LG G7: New Vice President Orders

Mobile World Congress (MWC) 2018 is the world’s largest gathering of the mobile industry which is just around the corner from Feb 26th to 1st Mar 2018 at the mobile world capital in Barcelona. Latest consumer-grade smartphones, smartwatches, tablets, and more are showcased by manufacturers like Samsung, Google, Blackberry, and LG.

Initially reported that the LG G7, LG’s next-generation G series flagship smartphone, would make an appearance either at MWC or at an event in March ahead of an April launch. But now it seems that the flagship will not see the day of light, as vice-chairman and CEO Jo Seong-jin of LG Mobiles has ordered to rethink from scratch for the development of its upcoming flagship smartphone.

LG G7
Rumored LG G7

According to the report, The order from the CEO comes after LG’s mobile division faced ten back-to-back quarterly losses, which might even continue for the 11th consecutive quarter. The future of the South Korean electronics giant looks bleak, as it continues to lose hundreds of millions of dollars.

Last week at CES, Seong-jin company’s CEO had hinted a major strategic change for the mobile division, saying, “We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do”.

According to a company official, “The G7 smartphone team of the company’s mobile communications business was told to halt recent work related to the development of the newest phone as they are finding it hard to find a really strong point and to review the new product from scratch”. Unlike previous 2 years, we will not be able to get hands on the new LG flagship device. There are growing concerns that this delay will also affect the next V-series device, which normally launches in the Fall.

The Vice-Chairman hinted that the company will retain existing models and unveil more variants of the G and V series. The Investor added that “market observers” expect a scale-down of LG’s smartphone business after the unit was degraded to a vice-president-led unit at the end of November.

The official also mentioned, “A new decision on a possible launch date will be released around the Lunar New Year holiday next month,”. This means that the device will launch atleast a month after the Samsung Galaxy S9 and it might be a saving grace for the company. This timeline will let LG use the Snapdragon 845 chipset for its upcoming device and with hopefully a fresh design and new features, it might catch the attention of consumers as the craze of Galaxy S9, S9+ would’ve decreased by then.

Will the LG G7 retain its name? Will they change marketing approach, what new features will they add? Only time will tell. Are you eager to wait and see what LG brings after this bold move, or is too little too late? Do let us know in the comment section below.

 

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