Quora.com is a social network and a question-and-answers platform where anyone can post questions to be answered by other users. You can ask any question on the platform, from technical stuff to relationship matters. Quora is considered to be a highly useful platform that has built a great community over time.
Since Quora is such a useful site that so many people find helpful, it can also be a great tool to increase your web traffic. In fact, it can be an excellent source of long-term traffic, since most of the question-and-answer threads last for years, and many of them are constantly updated with new answers.
Using Quora to drive more traffic
Quora can also help you establish yourself as an authority by ensuring you provide truthful and intelligent answers to questions that are relevant to your business or website. To help you do that, here are some foolproof ways to drive traffic using Quora.
- Find quality questions.
This is the first and perhaps the most important step you need to do in order to drive more traffic to your site using Quora. You need to find the right questions (relevant to your niche or industry) to provide the right answers. In other words, you’ll need to hunt for the big game questions to get the traction you need.
Search for a keyword, and you’ll easily find all the questions that are relevant to your niche. Check whether those topics are active and that they have enough users. Popular topics should have over 100,000 followers, or at least close to that. You don’t want to waste your time answering questions when there isn’t enough new content posted on the thread you’re interested in or not enough users are following it.
- Choose optimized and top-performing blog posts or pages on your website.
Make sure that you can include a link to your blog or website in your answers. To be able to do that, you must create high-quality content first. Keep a list of the pages with the best content on your site. Then, search for questions where you can add the links to those pages in them. Keep in mind that you can only add a link to your website if it’s relevant to the question. That way, you can provide more value with your answer.
- Deliver the best answers.
Before answering, check all the other answers to ensure that you don’t repeat what other users have already said. Bring your own personal input to the question. You can also add screenshots or images to support your answers. Be as helpful as possible. Make sure it’s not fluff and that you’re not making any false claims. That way, you can add a link to your website or blog without forcing it.
- Use Quora paid ads.
This is like how most paid ads work – just like with any other paid advertisements platform (such as Ads-supply.com, Google Ads, Facebook Ads, etc.). Using paid Quora ads will require you to choose a name for your campaign, set objectives, and manage your budget. You will also need to configure your target audience, which is perhaps the most important parameter. This includes defining the targeting options settings for topics, questions, audience, keyword, and interest.
Don’t forget to track each advertising campaign’s performance to ensure that you’re not wasting any time or money. You can use tools such as Google Analytics, specifically UTM or Urchin Tracking, to track its performance accurately