Despite being a relatively new smartphone brand, Realme has been able to surpass veterans in the industry and reach new heights. As a result, the company has achieved record-breaking growth in the global market as a whole while Realme enters the top 5 in Western Europe.
According to a report, the Chinese smartphone maker ranked the brand in the top 5 in 30 markets and 6 regions in the fourth quarter of last year. It entered the top five in new markets such as Germany, Peru, Colombia and Western Europe, while topping the Philippines and Bangladesh. In India alone, the company’s market share rose to 17 per cent, an increase of 48 per cent year-on-year.
At the same time, Europe as a whole recorded an annual growth rate of 450%, while Western Europe recorded a growth rate of 1365%. Explosive growth was not limited to the western regions. It was able to reach the top 4 in Thailand, Myanmar, UAE, Egypt and Morocco, reflected in Greece, Poland, the Czech Republic, Ukraine and Belarus.
Overall the company’s products have been successful in various emerging markets while also establishing themselves in key areas. Founder and CEO of Realmi Sky Lee stated “The company is focused on providing segment performance to customers around the world, and is beginning to reap the rewards of leading technological innovations. in 2021, our annual smartphone sales volume will reach a record high of 60 million, an increase of 50% over the previous year. By 2022, we will continue to supply our users with new and exciting products globally.
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