Quality customer service is just as important as delivering the right product to the right audience. After all, post-purchase evaluation is an integral part of the customer’s buying process. And customer service along with after sales support help in shaping a pleasant post-purchase experience.
This is why CRM software has taken the lead and now is the biggest software market in the world. Its global revenue is expected to reach $80 billion by 2025. Firms all over the world rely on CRM solutions to deliver impeccable customer service, customized email marketing, and personalization.
Two of the best CRM software out there include Zoho and Salesmate. However, a business only needs one. This is why you must select between the two. To decide which pipeline CRM software you should choose, you need to compare the two based on various factors.
The two software differ from one another on the basis of who they are ideally meant for. While salesmate might be perfect for small to medium-sized businesses, Zoho is intended for enterprise businesses along with small scale organizations. Salesmate allows their clients to grow their sales team with a CRM that is easy and fun to use. This ensures simple adaptability of the system by the sales force. The target user size per CRM solution can range from 1 to 99.
On the other hand, Zoho is meant for slightly mature businesses. The solution aims to deliver a fast and better experience than other CRM solutions out there. It can cater to a sales force of a thousand people and beyond.
Salesmate and Zoho CRM pricing are quite similar to one another. Both of them have a starting fee of $12 per month. The exact price can vary from business to business depending on the features sought and the level of operations you have. Both operate on a monthly payment model. Also, you have to pay an annual subscription fee.
The only point of difference between the two platforms when it comes to pricing is a free version. While Zoho offers one, the same is not the case with Salesmate. This might be an important distinction for all those who wish to test software before investing in it.
On the other hand, free versions generally are a poor representation of CRM software since a lot of features are not delivered in free versions. So, any business that is serious about providing quality customer experience will need to invest in the premium version eventually.
Salemate offers its solution through both iPhone and Android apps. This makes it accessible to the masses. The same is also provided by Zoho. However, while Salesmate delivers email integration to all its users, Zoho only offers the solution to those who opt for the $25 monthly package. Also, if you invest in the $40/month package, Zoho allows you to create custom applications.
Salesmate offers this feature to all its customers. Other services provided include unlimited leads and contacts, traceable emails, unlimited custom fields, unlimited data records, and automated workflow. Compared to this, each of these features is also available in Zoho but for the price of $25/month and beyond.
Salesmate only supports English as of now. However, Zoho promotes various other languages as well. This includes German, Japanese, French, Italian, Chinese, Hindi, Spanish and Swedish, etc. If you have a global reach and business model, Zoho will be a better choice for you. However, if your business is only concentrated within an English-speaking country, you won’t find this benefit to be much help to you. So, the decision depends on the type of business you have.
Merely having a CRM software that functions well is not enough. You also need it to integrate well with other third-party applications. This is because CRM software cannot work in isolation. Instead, it must work with other applications as well.
Salesmate provides integration with the following:
- Google Map
- Google Contacts
- Google Drive
- Google Calendar
- Cognito Forms
Zoho offers third-party integration with the below-mentioned apps:
- Zoho Mail
- Zoho Finance Suite
- Zoho Creator
- Zoho Cliq
- Zoho Analytics
- Zoho Desk
- Zoho Motivator
- Google Ads Integration
- Microsoft Outlook
Both Salesmate and Zoho offer support to their customers through Email, Phone, Training, and Tickets. However, Salesmate is better in this factor due to its ability to deliver live support. The same is not offered by Zoho. Live support is crucial since it guarantees a swift response in case the CRM software malfunctions.
Value for money
Since Salesmate offers a plethora of features in its package, it certainly wins the battle of value for money. Zoho too delivers a wide range of benefits and features. However, it has divided its service across price tiers, with the highest ones having the most access to features. The free version has limited elements. For a small business who wishes to have value for money, this might serve as a hindrance.
So, the question arises, which of the two CRM platforms win? Which should you choose? It all depends on what you want out of a CRM system. If you are looking for an affordable solution that delivers features that matter, Salesmate is perfect for you. However, if you are an enterprise business who can afford premium packages of Zoho, you won’t be disappointed by what it has to offer.
If you were to ask us, we would tell you to go for salesmate if you are a small business. This is because Salesmate is known for its ease of use, the immense value of money and excellent customer support. These three benefits can allow you to stand out in terms of excellent customer service.
The ball is in your court. Assess the two options based on factors that you prioritize. Make a decision. One thing is for certain; you will be satisfied with both on one level or another.
About the Author:
Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues. Live simply, give generously, watch football and a technology lover.